In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…
Shivam SinghAugust 10, 2021
With over 330 million active users and 166 million monetizable users, Twitter is no longer just a micro-blogging platform. Twitter has evolved into a marketing giant and a front-runner in…
Shivam SinghAugust 4, 2021
Social media is a vast digital world where users from all over the world can connect with each other to debate, criticize, argue, or express their opinion. It is used…
Shivam SinghJuly 27, 2021
Social media monitoring now holds great significance for brands trying to build engaging communities. Consumers prefer personalized responses to their queries over preset chat-bot replies. It can help you customize…
Shivam SinghJuly 19, 2021
In the early days, entire families would flock to a television screen to consume what limited content was available. Celebrity endorsements were then the most effective way to influence consumers.…
Shivam SinghJuly 11, 2021
Twitter customer support: 67% of consumers in the U.S. use social media for customer support. Their weapon of choice, Twitter. Social media is an amazing tool for brands and marketers…
Shivam SinghJuly 1, 2021
Conducting Influencer Marketing Campaign is in trend these days. Brands hire online influencers to market their products. In this way, brands can leverage trust of the followers of those influencers.…
Shivam SinghJune 9, 2021
Twitter has long established itself as the go-to platform for brands to promote themselves. It allows them to share a wide range of content including product descriptions, blogs, campaigns, and…
Shivam SinghMay 20, 2021
Twitter has been the go-to platform for brands to promote their products and services. It offers the opportunity to appeal to a worldwide potential consumer base. But to attract the…
Shivam SinghMay 18, 2021