In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…
Shivam SinghFebruary 24, 2020
Promoting brands on social media now has more prominence than ever in the history of marketing. With the meteoric rise in social media marketing, the demand for social listening tools…
Shivam SinghFebruary 14, 2020
Twitter has Evolved. It was introduced as a social media platform, but today, it has progressed into a marketing giant that was unprecedented in the history of social media. This has…
Adwit MishraFebruary 13, 2020
The days of ‘broadcast marketing’ are long gone and brands have made tremendous strides in switching over to targeted advertising methods. This voguish trend can be attributed to the rise…
Adwit MishraFebruary 12, 2020
Promoting brands on social media is now more popular than it has ever been in the history of marketing. Brands and marketing agencies now leverage the insights gained from social…
Shivam SinghFebruary 12, 2020
Twitter has long established itself as the go-to platform for brands to promote themselves. It allows them to share a wide range of content including product descriptions, blogs, campaigns, and…
Shivam SinghFebruary 10, 2020
This week's article focuses on top 10 social media influencers in the field of Digital Marketing. A table is attached at the end with all the links to their social…
Shivam SinghFebruary 10, 2020
Hashtags play a key role in elevating your brand on social media. Marketers and brands use hashtags to categorize content for audiences with aligned interests. Brands often opt to create…
Shivam SinghFebruary 5, 2020
Every minute, there are 174,000 people browsing Instagram, 481,000 tweets and 973,000 Facebook logins. This means that there is more content than ever just floating around on the Internet. Bigger brands…
Adwit MishraFebruary 3, 2020