Twitter Hashtag Statistics

Basic Statistics

Following are the basic but very important analytics provided by our tool:

• Tweet Volume: Total number of tweets including tweets, retweets and replies
• Reach: Reach of a hashtag is defined as the total number of Twitter accounts to which the hashtag/keyword/@account has reached.
• Impressions: An impression means a tweet has been delivered to a Twitter user's timeline. Impression is always considered as potential impression rather than actual impression because not everyone who receives a tweet will read it, but it's possible they could. Impression tells us the expansion and reach of Twitter campaign.
• Total contributors: Total number of Twitter users who tweeted, retweeted or replied using the hashtag

Tweet timeline and Timeline Statistics

Tweet timeline shows the tweeting pattern and number of tweets posted at the given period of time. Following are the timeline statistics:

• Total tweets
• Average tweets per day
• Tweets division into tweets, retweets and replies

Impressions, Reach and Exposure Statistics

Detailed graph of every hour/day/week impressions and reach and with all the other exposure statistics. They are:

• Potential Impressions
• Average impressions per tweet
• Average impressions per day
• Potential Reach
• Average reach per tweets
• Average tweet per day

Contributors and their Statistics

Those Twitter users who have participated in either the tweeting, retweeting or replying the tweets mentioning the particular hashtag are considered as Contributors. Following are contributors statistics:

• Total number of contributors
• Average Tweets per contributor
• Average Followers per contributor
• Average Impressions per contributor
• Average Reach per contributor

Top Users and Influencers

We find top users who have contributed in the hashtag campaign. They can be categorized in to following:

• Top Influencers:A user can be considered as an influencer when he/she is generating thousands or millions of impressions and reach of any topic.
• Most Active Contributors: Users which post maximum number of tweets (comprising tweets, retweets and replies) mentioning the particular hashtag
• Top Retweeters: Users which post maximum number of retweets mentioning the particular hashtag
• Most popular contributors: Those contributors which have maximum number of followers on Twitter

Top Tweets

Our tool find most popular tweets among all the tweets of the hashtag campaign. The top tweets can be categorized into the following:

• Most retweeted tweets: List of those tweets which get maximum number of retweets
• Most liked tweets: List of those tweets which get maximum number of likes

Client Source and Top Language

Devices which are used the most to post the tweets mentioning the hashtag. Client sources could be Twitter android app, Twitter web app, iphone, ipad etc

The graph shows various languages which are used by Twitter users to post the tweets. With the help of these metrics you can identify that the hashtag is active in which region.

Contributors’ Twitter Age and Top links

The graph shows in which year the users joined Twitter. Contributors’ Twitter age helps in predicting fake users.

Top links are those URLs which are used the most in the tweets mentioning the hashtag. It helps in identifying any website, blog or article which is promoting the hashtag most.

Other Statistics

Day-Week Pattern: Heat map containing week and day pattern of tweets posted containing the hashtag

Word Cloud: Word cloud of all the hashtags which are used the most along with our main hashtag

Geography: Geographical representation of tweets which mentioned the particular keyword

All Media: Details of all the images and videos which were used in tweets mentioning the particular hashtag