Twitter hashtags have been around for more than a decade. They help users and marketers to group relevant content together and allows easy discover-ability. Today, we’ll be discussing top 10 Twitter hashtag campaigns introduced by brands which helped them gain tremendous social presence and Twitter followers.
Since the inception of hashtags, brands have realized the importance of hashtags and used them widely in their social media campaigns. It is crucial to understand how hashtags work exactly and their impact on your social media performance.
Let’s discuss the best Twitter hashtag campaigns initiated by brands!
1. #ShareACoke By Coca-Cola
This hashtag campaign was a brilliant attempt at making people talk about the brand. Since, Coca-cola is an amazingly popular beverage all over the globe, the campaign gained tremendous attention. The primary objective of this hashtag campaign was to invite people and share your coke bottle with them. Coke also allowed users to customize a name or message on the bottle and this resulted in tremendous sales for the coke brand.
They also extended the campaign to platforms beyond Twitter and has been consistently one of the best hashtag campaign that greatly enhanced their social media presence.
2. #TweetFromTheSeat By Charmin
It is rather unconventional for a toilet paper brand to generate mass engagement but Charmin did it in the most creative way possible. In it’s hashtag campaign the brand took to Twitter and asked its followers to post engaging content using the hashtag #TweetFromTheSeat.
The hashtag campaign was quick to gain popularity and soon, Twitter was flooded with Tweets mentioning the hashtag. The engagement that followed with the hashtag was overwhelming and made it one of the most successful hashtag strategies implemented by a brand.
3. #IceBucketChallenge By ALS association
The #IceBucketChallenge was started in mid-2014 and has been one of the most successful hashtag campaigns in Twitter history. The hashtag required people to dump a bucket of cold water over their heads and post the video on Twitter. The hashtag aimed at generating awareness and funding for research of the motor neuron disease.
This challenge was undertaken by millions of individuals all around the world and generated more than $220 million for the research. Although the hashtag campaign began in 2014, it was revived again in the summers of subsequent years.
This is an excellent example of piggybacking a trending hashtag and building a social media hashtag campaign around it. KFC noted the relevance of the hashtag for their business and curated content around the same.
The hashtag campaign was an instant hit and generated a ton of engagement for the brand.
5. #WantAnR8 by Audi
This hashtag was originally used by a Twitter user who mentioned Audi’s Twitter handle along with the hashtag and explained why he wanted an Audi R8. The brand was quick to respond to the hashtag and encouraged other Twitter users to post a tweet with the reason why they #WantAnR8. The winner with the best message will get a chance to own an Audi R8 for a day.
What Audi offered was a chance to own a sports car. That too an R8! As expected, Twitter was flooded with tweets mentioning the hashtag and thus ensuring a huge success for the campaign.
The #Metoo movement was inititated by Alyssa Milano, an American actress and activist. Following the exposure of the sexual-abuse allegations against Harvey Weinstein in early October 2017, the movement began to spread virally as a hashtag on social media. Millions of women came forward and put #MeToo as their profile status.
The movement gained global momentum and spread like wild fire. Women on Twitter posted their sexual assault narratives mentioning the hashtag with the sole purpose of generating awareness of the magnitude of this issue.
7. #MyCalvins By Calvin Klein
Calvin Klein tried to leverage the power of social media and encouraged people to tweet or post images wearing Calvin Klein merchandise along with the hashtag #MyCalvins. The hashtag campaign was meant to bring the Calvin community closer and was a huge success.
#MYCALVINS on the move –– Yvesmark Chery, MLMA, Yves and gets in the #CKONE groove, styled in our latest 🌹printed t-shirt from the Spring 2020 collection. — CALVIN KLEIN (@CalvinKlein) February 14, 2020
Show us yours ▷
T-Shirt [US, EU] https://t.co/Hk5dW9aZKZ
Bra [US, EU] https://t.co/pFWGMElLRF pic.twitter.com/xIiMYztwyB
Calvin Klein garnered a lot of content and that too, without much efforts. This Twitter hashtag campaign also tremendously boosted their follower-base.
8. #LetsDoLunch By Domino’s Pizza
Domino’s, one of the largest pizza chains in the world has time and again leveraged Twitter to boost their marketing. Domino’s UK ran a promotion where people were required to send out a tweet with the #LetsDoLunch and they would be immediately eligible for an in-store discount.
The hashtag campaign was a huge success as it required very little effort from the users, and the end result was a deeply discounted pizza!
9. #PutACanOnIt By Redbull
Redbull initiated a hashtag campaign where users had to use use Redbull cans and put it creatively over everyday objects and post the image on social media. It was a really simple way for users to unleash their creativity and was a huge success!
The hashtag campaign generated huge UGC and, all Redbull had to do was push the same content forward.
10. #CaughtOnDropCam By Nest
Nest initiated a campaign where it encouraged its users to post hilarious videos captured on their Nest security cameras and post it in social media. As expected, the hashtag campaign received tremendous boost with thousands of users posting unique content.
Just by showing the human side of their brand, they got a ton of hilarious content and a huge bump in their customers.
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These Twitter hashtag campaigns had users at their center and were pushed forward by the communities.
Which hashtag campaign do you believe had the maximum impact?
Do let us know in the comments.