Developing an effective Twitter marketing strategy for your business is difficult. You have to consider all facets of the account. To do so, analyze the past activities of your Twitter account. You may have to search Twitter history including tweets and content published years ago.
Download the entire Twitter history archive using Trackmyhashtag.
It is really easy to search Twitter history for any Twitter account in 2 simple steps :
- Go to Twitter historical search.
- Enter your name, email address, search term, select the dates, and click submit.
After a while, you will receive your complete archive data.
Searching your Twitter history may sound impractical, but I assure you it’s far from impractical. Analyzing your Twitter history can help you dissect the strategies implemented in the past and measure their effectiveness.
Twitter history has always been a valuable source of information for individuals to gain vital insights. Analyzing Twitter history or past tweets can also help you identify topical content topics that resonate with the audience.
But before we dive into the benefits, let’s discuss the ways to search Twitter history.
How to search Twitter history directly from Twitter?
Going through all your tweets is a tiresome and time-consuming task. Thankfully Twitter has integrated various features to make it easier. Let’s discuss the ways you can search Twitter history directly from Twitter.
Search Your Twitter data
Fortunately, Twitter provides you with the option to search Twitter history.
Analyzing your Twitter history can help you measure the performance and growth of your Twitter profile. Below are the steps to search Twitter history,
- Login into your Twitter account
- Click the option ‘More’, then click on ‘settings and privacy’
- Under the ‘Your Account’ section, click on ‘Download an archive of your data’
- Click the request archive option
- When your Twitter history is ready, it will be sent to the email associated with your Twitter account for download.
Use Twitter Advanced Search Techniques
Twitter also provides you the option to search Twitter history through Twitter advanced search from your account. You can use the advanced search techniques, by applying specific filters, you can further customize your search results. To access Twitter advanced search, go here. You will dignify by a pop-up which appears like this :
There are three sections to customize your search results:
- Words: You can use this section to input keywords, hashtags, or phrases that you want to search in your Twitter history.
- Accounts: Use this section to input the Twitter handles from which you want to search Twitter history.
- Dates: This section can help you access Twitter history from specific periods.
Go to the accounts section and input your Twitter handle to search Twitter history from your account.
You can further customize search results with various keywords and hashtags or time to get relevant results. Below you will have a “dates” option where you can look at your Twitter history from a certain date range. Try to check out a few months at a time to make sure you can scrub anything which may not be relevant to your brand any longer.
How to search the Twitter history of any public Twitter account?
Twitter history is a great source of valuable user information. Analyzing Twitter history can tremendously boost your overall presence on Twitter.
However, brands, marketers, and even influencers often require a Twitter history analysis of their competitors. Accessing the Twitter history of your competitors can help you dissect the strategies implemented by your competitors.
Search Twitter history using TrackMyHashtag
TrackMyHashtag is an AI-driven paid event, @mention, and hashtag tracking Twitter analytics tool. It can help you search and analyze the Twitter history of any public Twitter account.
Just go to TrackMyHashtag.com and click on historical Twitter data. On this page, you will find a Request data form. Fill the form stating the specifics for your Twitter archive requirements.
Once you have filled the form, our team will get back to you with the specifics and pricing for the Twitter archive.
Benefits of searching your Twitter history
Now that you are aware of all the sources that can help you search your Twitter history, let’s discuss its benefits,
1. Search Twitter history to discover hot topics and resonating content
Accessing your Twitter history can help you identify topical and resonating content topics. Analyzing your Twitter history provides great insights into your followers and their likes.
You can leverage these insights to develop an effective Twitter content strategy to increase engagement. A strategy that helps you increase followers and build an engaging community.
2. Analyze the effectiveness of implemented strategies
Accessing and analyzing your Twitter history can help measure the impact of implemented strategies. You can identify the most effective marketing strategies along with the strategies that do you know good. It can help you deploy proven strategies and avoid making the same marketing mistakes.
3. Identify conversations to improve customer support
Social media is now the go-to platform for users to express their opinions and experiences. If you search your Twitter history, you can identify conversations related to your brand.
Gutted to see that, Dan. It looks like Donald’s taking great care of you, but just to reassure you, the green stuff is actually the spirulina extract in this recipe settling at the bottom. We know it’s not great to look at, so we’re working on a natural solution as we type. (1/2)
— innocent drinks (@innocent) January 11, 2021
Tracking such conversations can help you analyze the sentiments of users towards your brand. You can leverage these insights to improve customer support. You can engage with such users to resolve their complaints or issues.
Resolving such issues will not only help you retain customers but also help you avoid a social media crisis.
4. Search Twitter history to conduct a Twitter audit for your account
Analyzing your Twitter history can help you perform a Twitter audit for your Twitter account. Conducting a thorough search is essential to maintain content quality to attract new followers for your Twitter profile. It is even more important to search your brand’s Twitter history if you have rebranded your business.
A Twitter history search can help you identify and delete posts or content that do not hold significance at present. You can also use it to delete content that did not attract engagement along with old product updates.
It would be wise to conduct a Twitter audit at regular time intervals to remove old tweets or content that no longer align with the brand’s goals.
5. Leverage popular old tweets
Creating new content to keep your followers updated and engaged is difficult even for seasoned marketers. On a positive note, most followers don’t remember or recognize old content. You can leverage this by resharing popular and engaging content that was posted a few years back.
You can also use the content of old tweets to create a series of tweets to form a storyline for your brand. It can help you tell the story of your brand. It will attract more followers and engagement but most importantly help you connect with your followers on a personal level.
6. Improve customer loyalty
Analyzing your Twitter history can help you increase loyalty among your followers or community. If you search Twitter history of your account, it can help you identify users that frequently engage with the brand.
We’re really chuffed you like our Toast & Jam Brew!
— Yorkshire Tea (@YorkshireTea) January 12, 2021
Engaging with such users will inspire brand loyalty. Also, sharing user-generated content can help you increase engagement and user participation.
Analyzing twitter history can also help you identify influencers that engage with your brand. You can collaborate with such individuals and start an influencer marketing campaign to promote your brand and to gain new prospective consumers.
6. Analyze competitors
If you use an effective third-party tool Twitter hashtag analytics tool, you can gain access to the Twitter history of your competitors. It can help you dissect the strategies implemented by your competitors.
You can implement similar or improved strategies to boost your social media presence. It will also help you avoid making the same mistakes as your competitors.
Analyzing your Twitter history can help you gain various audience insights and help in measuring the impact of previous strategies. It can also help you perform a Twitter audit for your account along with identifying influencers.
TrackMyHashtag can also help you search and analyze the Twitter history of any public Twitter account including your competitors to dissect the social media moves. It is one of the most effortless and straight ways to enhance your Twitter strategy. Post resonating content, monitor competitor’s tweet activity along with their marketing tactics, and never miss another tweet.
See you next time!