Developing an effective Twitter marketing strategy for your business is difficult. You have to consider all facets of the account. To do so, analyze the past activities of the account. You may have to search Twitter history including tweets and content published years ago.
Searching your Twitter history may sound impractical, but I assure you it’s far from impractical. Analyzing your Twitter history can help dissect the strategies implemented in the past and measure its effectiveness.
Twitter history has always been a valuable source of information for individuals to gain vital insights. Analyzing Twitter history or past tweets can also help you identify topical content topics that resonate with the audiences.
But before we dive into the benefits, let’s discuss the ways to search Twitter history.
How to search Twitter history directly from Twitter?
Going through all your tweets is a tiresome and time-consuming task. Thankfully Twitter has integrated various features to make it easier. Let’s discuss the ways you can search Twitter history directly from Twitter.
Your Twitter data
Fortunately, Twitter provides you with the option to search Twitter history.
Analyzing your Twitter history can help you measure the performance and growth of your Twitter profile. Below are the steps to search Twitter history,
- Login in to your Twitter account
- Go to account settings and click on more, then click on settings and privacy
- Under the account section, click on your Twitter data
- Click the request data option
- When your Twitter history is ready, it will be sent to the email associated with your Twitter account for download.
Twitter Advanced Search
Twitter also provides you the option to search Twitter history through Twitter advanced search from your account. You can use the advanced search techniques, by applying specific filters, you can further customize your search results.
There are three sections to customize your search results:
- Words: You can use this section to input keywords, hashtags, or phrases that you want to search in your Twitter history.
- Accounts: Use this section to input the Twitter handles from which you want to search Twitter history
- Dates: This section can help you access Twitter history from specific periods
Go to the accounts section and input your Twitter handle to search Twitter history from your account.
You can further customize search results with keywords and hashtags or time to get relevant results.
How to search the Twitter history of any public Twitter account?
Twitter history is a great source of vital insights. Analyzing Twitter history can tremendously boost your overall presence on Twitter.
However, brands, marketers, and even influencers often require a Twitter history analysis of their competitors. Accessing the Twitter history of your competitors can help you dissect the strategies implemented by your competitors.
TrackMyHashtag is an AI-driven paid event, @mention, and hashtag tracking Twitter analytics tool. It can help you search and analyze the Twitter history of any public Twitter account.
Just go to TrackMyHashtag.com and click on historical Twitter data. Fill the form stating the specifics for your Twitter archive requirements.
Once you have filled the form, our team will get back to you with the specifics and pricing for the Twitter archive.
Benefits of searching your Twitter history
Now that you are aware of all the sources that can help you search your Twitter history, let’s discuss its benefits,
Search Twitter history to discover hot topics and resonating content
Accessing your Twitter history can help you identify topical and resonating content topics. Analyzing your Twitter history provides great insights into your followers and their likes.
You can leverage these insights to develop an effective content strategy to increase engagement. A strategy that helps you increase followers and build an engaging community.
Analyze the effectiveness of past strategies
Identify conversations to improve customer support
Social media is now the go-to platform for users to express their opinions and experiences. If you search your Twitter history, you can identify conversations related to your brand.
Tracking such conversations can help you analyze the sentiments of users towards your brand. You can leverage these insights to improve customer support. You can engage with such users to resolve their complaints or issues.
Resolving such issues will not only help you retain customers but also help you avoid a social media crisis.
Search Twitter history to conduct a Twitter audit for your account
Analyzing your Twitter history can help you perform a Twitter audit for your Twitter account. Conducting a thorough search is essential to maintain content quality to attract new followers for your Twitter profile. It is even more important to search your brand’s Twitter history if you have rebranded your business.
A twitter history search can help you identify and delete posts or content that do not hold significance at present. You can also use it to delete content that did not attract engagement along with old product updates.
It would be wise to conduct a Twitter audit at regular time intervals to remove old tweets or content that no longer align with the brand’s goals.
Leverage popular old tweets
Creating new content to keep your followers updated and engaged is difficult even for seasoned marketers. On a positive note, most followers don’t remember or recognize old content. You can leverage this by resharing popular and engaging content that was posted a few years back.
You can also use the old content to create a series of tweets to form a storyline for your brand. It can help you tell the story of your brand. It will attract more followers and engagement but most importantly help you connect with your followers on a personal level.
Improve customer loyalty
Analyzing your Twitter history can help you increase loyalty among your followers or community. If you search Twitter history of your account, it can help you identify users that frequently engage with the brand.
Engaging with such users will inspire brand loyalty. Also, sharing user-generated content can help you increase engagement and user participation.
Analyzing twitter history can also help you identify influencers that engage with your brand. You can collaborate with such influencers to promote your brand and to gain new prospective consumers.
If you use an effective third-party tool Twitter hashtag analytics tool, you can gain access to the Twitter history of your competitors. It can help you dissect the strategies implemented by your competitors.
You can implement similar or improved strategies to boost your social media presence. It will also help you avoid making the same mistakes as your competitors.
Analyzing your Twitter history can help you gain various audience insights and help in measuring the impact of previous strategies. It can also help you perform a Twitter audit for your account along with identifying influencers.
TrackMyHashtag can also help you search and analyze the Twitter history of any public Twitter account including your competitors to dissect the social media moves.
See you next time!