There are ample social media channels that B2B marketers can use to promote their brand. LinkedIn is perhaps the most popular and sought-after social media channel for B2B marketing. However, there are other social media channels like Facebook, Instagram, Snapchat, Pinterest, TikTok, etc. Some offer great prospects for B2B marketers while others don’t really do much. But, where does Twitter lie in all of this? Is the platform good for B2B marketers?
Twitter was originally introduced as a micro-blogging platform in March 2006. But since then, Twitter has evolved into a marketing giant. It is also one of the most reliable and fastest sources of news. Let’s look at some Twitter statistics,
Twitter has over 330 million monthly active users as well as 186 million daily active users. These users post over 6000 tweets every second which takes it to 500 million tweets each day.
Over 60% of Twitter users are between the age bracket of 35-65 years. Over 70% of users visit Twitter multiple times a day to stay updated on the latest news, updates, and events worldwide. Similarly, 53% of users are willing to try new products on Twitter.
Twitter VS LinkedIn
As I said earlier, LinkedIn is the most preferred for B2B marketing. 95% of B2B marketers use LinkedIn to post content and updates related to their business or industry. The platform was designed and positioned as a platform to find and establish professional and business relations. After all, it’s their motto “Connect the world’s professionals to make them more productive and successful”.
But what others don’t know or don’t talk about is that Twitter isn’t too far behind.
Similar to LinkedIn, Twitter is the second most preferred social media platform for B2B marketing. Over 86% of B2B marketers promote their business on Twitter. A majority of new users are willing to try new products or become first buyers. This brings a lot of prospective customers for B2B marketers.
Best Twitter Practices for B2B Marketers
Let’s discuss some of the most effective ways B2B marketers can market their products and services on Twitter. Let’s dive in,
Identify your target audience
Identifying your target audience is the first step towards increasing your brand’s social media presence. The Twitter userbase consists of a large number of professionals and usually mentions it in their bios. Use industry-specific terms that users would use to describe their role in that specific industry. Type such as marketing or manufacturing manager to get thousands of relevant results. Only after identifying and analyzing your target audience, you can start planning your marketing strategy.
Generate brand awareness
Twitter if used correctly, can significantly boost your brand’s social media presence. Over 70% of B2B marketers and brands are using Twitter to generate brand awareness. But catching the attention of your audience and generating brand awareness is not that easy. You have to post engaging content that adds value multiple times a day to keep the users engaged.
Analyze your Twitter history, it can help you plan an effective content marketing strategy to generate brand awareness. You can also use Twitter to guide traffic to your website or blog. It can help you find prospective customers for your products and services.
Increase lead flow
Users on Twitter are eager to try new products and services. There are a lot of prospective customers on the platform, you just have to focus on reaching out and connecting with these users. Optimize your Twitter profile and target your content strategy towards increasing your brand’s social media presence and guiding traffic to your website. It can help you find new prospective customers as well as increase the flow of leads for your sales teams.
Twitter is the most prominent and sought-after platform when it comes to users expressing their opinions. Some brands and marketers dedicate their Twitter profiles just for customer support. Use Twitter as a customer support mechanism to help your customers and increase your response time. Great user experiences can help you retain customers even after they went through a bad user product experience.
You can also target the unsatisfied customers of your competitors on Twitter. It can help you enhance your social media presence and increase your profile’s credibility.
Track and monitor your competitors
Over 70% of B2B marketers use Twitter to promote their products or services on Twitter. Choose an established competitor to imitate. It can help you deploy proven strategies that can increase your social media presence as well as conversions. It can also help you set benchmark standards to measure growth. You can measure the impact of your implemented strategies.
Tracking and monitoring your competitors can also help you avoid making the same mistakes as your competitors.
Find and connect with influencers
Influencer marketing is now the most sought-after paid marketing channel in 2021. Influencers can help you generate brand awareness, enhance social media presence, and increase conversion rates by swaying the users’ buying decisions in your favor.
A majority of Twitter users make purchase decisions after being influenced by an influencer or expert in the industry. You can leverage influencers to build trust and to increase conversion rates for your products and services.
Social media analytics has changed how brands and marketers approach Twitter marketing. They are more inclined towards a data-driven approach. Twitter Analytics is a similar kind of feature introduced by Twitter. It can help you monitor the performance metrics of your Twitter profile. Further, the analytical insights can help you understand your target audience and well as assist in creating engaging content to keep your followers engaged. You can also use a third-party Twitter analytics tool to access more specific and detailed insights to help you increase your social media presence.
TrackMyHashtag is an AI-driven paid Twitter analytics solution that can help you measure the performance metrics of any public Twitter profile. Track, monitor, and analyze Twitter data related to any hashtag, keyword, or @mention. Identify trending hashtags and conversations related to your brand on Twitter.
Key features of TrackMyHashtag,
- Track any keyword, hashtag, or @mention
- Identify resonating content
- Identify popular hashtags and trends
- Identify influencers
- Track your performance metrics in real-time
The basic monthly/yearly plans start at $49/$299, respectively.
Twitter is an excellent platform that B2B marketers can leverage to expand their social media horizons. You just need the right insights that can help you plan an effective and successful Twitter marketing strategy. TrackMyHashtag is an amazing Twitter analytics tool that can help you increase your social media presence. You can track and dissect your competitors’ social media moves and use the insights to enhanced your Twitter strategy. Do give it a try!