Even for the savviest of social marketers, Twitter marketing has evolved into a murky channel.
Twitter has evolved from a simple micro blogging service to a robust marketing platform where businesses can interact directly with their target consumers in real-time. Businesses continue to utilize Twitter since it has over 450 million daily monetizable users who can be targeted with advertisements. However, it is not sufficient to periodically tweet on a topic that is currently popular.
Marketing success on Twitter, like on any other social media site, requires forethought and effort to stand out and maintain user interest.
Let’s discuss the most effective strategies for using Twitter to promote your company, interact with your target demographic, and achieve your other social media objectives.
How to create a Twitter marketing strategy?
It could appear that the only way to make use of Twitter is to just sign up and start posting updates. While it’s true that you should have enough material ready to go, there are other ways to make your business stand out on the platform and make the most of it.
In this article, we will discuss several Twitter marketing strategies that can be implemented by any business.
Audit your Twitter account
If you are already on the platform promoting your brand, the first you need to do is audit your Twitter account. It will help you get a ton of insights such as what works? What you have been doing right? Where do you need to improve?
To get going start with…….
Analyze your content
Content is the most effective means when it comes to drawing the attention of your target audience. But that’s only true when the content you post is relevant to the target audience and engaging. So, the first thing you need to look at is how the content you previously published performed.
To do so, you can leverage the Native Twitter Analytics dashboards. It has been tracking your performance metrics since the day you created your account on the platform. Using the performance metrics on the dashboard you can determine which tweets perform the best and those that don’t.
By further analyzing the high-performing tweets, you can identify content topics that your target audience is interested in. You can then use these topics to build an engaging content strategy.
Analyze your hashtags
Hashtags are one of the best tools to increase the visibility of your tweets but not every hashtag can help you do so. You must find the right hashtag that is relevant to your industry and is popular among users. It should be highly searchable for your target audience.
To find the right hashtags you should use a third-party tool such as TrackMyHashtag. It can help you track, monitor, and analyze any hashtag’s performance metric in real time. It also suggests the most popular hashtags according to your search term.
Analyze your target audience
Knowing your target audience is crucial to developing an effective Twitter marketing strategy. The more you know, the more personalized strategies you can create. By analyzing your followers you can get insights into their age groups, gender, location, interests, and the topics they engage with the most.
Identify inactive and fake followers
While follower count is an important metric having fake followers in your follower base would do you no good. Even if you haven’t bought any fake followers you might have some as fake accounts randomly follow multiple accounts to seem genuine.
As for inactive followers, since they do not engage with your content you are better off without them. While fake followers and inactive accounts increase your follower count, they won’t offer any conversions. Furthermore, if you let these accounts accumulate over time, they are bound to raise suspicions of you buying fake followers even if you haven’t. It’s best to use fake follower audit tools such as FollowerAudit to weed them out early on.
Find your brand voice
Twitter users are more likely to engage with brands that Tweet in a way that is true to the brand’s voice. It’s tempting to follow the crowd and gain more followers on Twitter, but you shouldn’t let that enthusiasm come at the expense of your brand’s unique voice. Although your tone on Twitter can be lighter and more conversational than on LinkedIn or Facebook, it should still be true to your brand and reflect its values.
Having an interesting brand voice is vital, but you shouldn’t follow trends blindly. Twitter users are particularly perceptive to any attempts at disingenuousness by brands to attract attention.
Leverage trending and popular hashtags
Hashtagged tweets receive nearly twice as many likes and retweets as those without. These are fascinating statistics, but it’s no excuse to throw every hashtag you can think of into your Tweets. Using hashtags effectively can help you reach new people who might be interested in your brand. Some companies make up a hashtag for a promotion, and then they label Tweets with it or encourage followers to do the same.
Optimize posting time
If you want to maximize engagement on your tweets, you need to post them when your followers are online. To identify the time frame when your users are mostly online, check your historical tweets and identify the ones that have the most engagement.
Once you have identified the most engaging tweets, check when they were individually posted. It will help you identify the best time to post tweets. Although, if you have a lot of tweets, it will become tedious to analyze the tweets manually. In such cases, it’s best to use a Twitter analytics tool such as FollowersAnalysis to identify the best time to tweet.
Schedule posts ahead of time
To keep your followers engaged and draw the attention of new users you must consistently post engaging content without missing out. So, to make that your followers have the content to engage with, schedule posts ahead of time.
Engage with your followers
While posting engaging content is important, so is engaging with others, especially those that consistently engage with your brand as well as influencers. Engaging with your followers will help you keep the conversation going while also motivating others to join in. Add a touch of humor to your tweets while maintaining your brand voice and your conversations may go viral.
Alright, alright, alright. Big game down in Texas this weekend. Got restaurants in both states so can’t pick 🤷♀️
— Wendy’s (@Wendys) September 6, 2022
Analyze your competitors
Creating an engaging Twitter marketing strategy is not easy, even for seasoned social media experts. If you hit a point where you are out of ideas, you can look toward your competitors for inspiration. You can track your competitors as well as analyze their historical Twitter data to identify effective strategies that increase exposure and engagement. You can use TrackMyHashtag to track your competitors in real time or download their historical Twitter data for analysis.
Twitter is a brutally competitive social media marketing platform. But with the help of analytical insights, you can boost the effectiveness of your social media strategies by making data-driven decisions. Get started with TrackMyHashtag today.