Shivam Singh

Consumers' level of familiarity with a brand or its products and services is measured by their level of brand awareness. A new audience and improved marketing exposure are the main…

Twitter is one of the most influential social media channels with 217 million daily active users. It can be a great platform to increase your brand’s social media reach and…

It's possible that you're not getting the most out of Twitter hashtags because you're not using them to their maximum extent. An opportunity to recruit a relevant audience on the…

Over time, it has been much easier to find influencers, especially with the explosion of social media and information that is now readily available. You can utilize data from social networks…

How-to blogs and webinars are popular resources for anyone looking for the most up-to-date social media guidance. Even though these are all good sources, by analyzing your social media data…

When it comes to consuming digital media, you may have come across the term "curated content."  So, what is content curation marketing, and how does it differ from other forms…

If you use Twitter to promote your business and invest a decent chunk of time, effort, and resources in it, you have most likely come across an organized Twitter chat.…

Having a large Twitter follower base is excellent, but if those followers don't engage with your tweets, those statistics mean nothing. When you have something meaningful to share, no one…

Consider hashtag campaigns if you're looking for a new strategy to increase interaction and brand visibility on social media. If done effectively and with regard to the platform and its…

Going back a decade or so, posting once a twice a day on social media was just about enough to the needed traction. But that has changed drastically. Social media…