It’s possible that you’re not getting the most out of Twitter hashtags because you’re not using them to their maximum extent. An opportunity to recruit a relevant audience on the platform could be lost because of this. You may not get the most out of your Tweets if you don’t use the appropriate hashtags, even if you know what to tweet.
For the sake of marketing, this tutorial will explain the importance of using Twitter hashtags for your business, as well as how to identify appropriate hashtags and when to employ them. Let’s get started now, please.
What is the significance of Twitter hashtags?
As the name suggests, hashtags are a combination of terms or phrases preceded by the # symbol, which excludes spaces and punctuations. The hashtag #socialmedia, for example, is created by prefixing the word “social media” with the symbol #.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina (@chrismessina) August 23, 2007
To make it easier for users to locate and follow what they’re interested in, hashtags can be used to group Tweets and conversations around the same topic. In this way, a user may find all of the public posts and profiles that utilize the same hashtag when they click on or search for it. You’ll find a lot of posts on home-cooked meals if you look for the hashtag #homecooking on Instagram.
As a result of the use of hashtags, your material can be easily found and categorized. It will show up in searches if you use hashtags to get involved in industry discussions or current Twitter trends. As a result, you’ll be able to reach a bigger audience and increase your content’s discoverability and popularity.
What are the most popular hashtags on Twitter?
It’s possible that participating in the conversation around popular Twitter hashtags will help you reach a more targeted audience interested in what you have to say. Using these hashtags may lead some people to find your products, while others may begin following your business.
When a Twitter hashtag is “trending,” what does it mean? Twitter’s “What’s happening” or “Search” sidebars or tabs on mobile devices display the most popular and trending topics on Twitter at any given time. According to Twitter’s algorithm, these topics, news stories, and popular hashtags are chosen based on global trends, regional ones, or user preferences, depending on user settings.
When it comes to finding new Twitter hashtags, it’s a good idea to keep an eye out for regularly occurring hashtag holidays.
It’s a good idea to join in on popular hashtags and conversations, but only if you know what they mean and if they’re relevant to your brand’s voice and identity.
How to Find Hashtags on Twitter?
Here’s how you can find popular Twitter hashtags.
Twitter’s built-in search
Using Twitter’s built-in hashtag search feature, you can stay up to date on the hottest trending hashtags. Click the #Explore option on your Twitter dashboard. Afterward, pick the “trending” button to see what’s currently popular in your area.
You can also see a customized list of hot subjects and hashtags. You may also see the most talked-about topics in many categories, such as sports and entertainment. In the end, because these are the most popular trends across a large range of people, it can be difficult to pinpoint exactly what your brand audience is interested in. Here, a more powerful tool comes into play.
TrackMyHashtag is a Twitter hashtag analytics application powered by artificial intelligence. It can keep tabs on any event, hashtag, or phrase associated with your business or sector, regardless of its size or scope. Its real-time monitoring features can deliver real-time updates on performance indicators. It can also help you examine your previous tweets to determine the most popular and engaging content. It can also supply you with the most popular hashtags in your field. You may also use hashtag analytics to discover the most popular discussions about your brand or industry on Twitter.
TrackMyHashtag’s key features include:
- Real-time monitoring of hashtags
- Monitor any hashtag, term, or @mention
- Keep tabs on the performance of your hashtags.
- Find and follow popular hashtags to identify resonant content
- Identify those who have the power to influence others
Using the real-time performance indicators, you can make quick adjustments to your hashtag marketing plans. You’ll be able to make data-driven decisions to expand your company’s brand thanks to the exact analytical insights.
Costs for the most basic monthly plan begin at $49.
How to Use Twitter Hashtags to Promote Your Brand
Here’s how to use hashtags to increase your reach and social media presence.
Mention conferences and events in your tweets
Participate in conversations about major events like the Oscars (#Oscars) and industry conferences (#SocialMediaWeek) using Twitter hashtags. Using these hashtags to announce your company’s participation in an event is a great way to get the word out.
Celebrate a list of holidays and significant dates
You can join in on the national (#Thanksgiving) or global holiday celebrations (#EarthDay) by tweeting about them with your followers. Some lesser-known holidays, such as National Pancake Day or National Emoji Day, are also worthy of your participation. If your product is relevant to the celebration, make the most of it!
Promote your company’s marketing initiatives
— Five Guys (@FiveGuys) May 28, 2020
Twitter hashtags are best used when you’re promoting your brand and its items. As an example, a hashtag for a certain marketing campaign may be used, or even a hashtag for a specific product. A branded hashtag campaign can also help you collect user-generated material and increase your brand’s visibility.
Pop culture trends might help you keep up with the times
Twitter is a great place to discuss current events and pop culture. So, if you’d like to join in on the debate, make sure to include a relevant hashtag in your Tweet.
Become a part of a weekly trend or challenge.
Weekly challenges and trends like #ThrowbackThursday, #MondayMotivation, and so on are prevalent on Twitter. If you do decide to take part in any of the challenges, remember to utilize the hashtags provided.
Support a movement
We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. >>>https://t.co/7OpxtcbDGg pic.twitter.com/I989Uk9V3h
— Ben & Jerry’s (@benandjerrys) June 23, 2020
Brands must now take a stand for a cause in the age of socially savvy customers. The #BrandsGetReal study by Sprout Social found that 70% of respondents believed that brands should take a position on public issues.
Join the conversation
It doesn’t matter if you’re posting about a general interest topic like nature or marketing if you’re using a relevant hashtag.
To get the most out of Twitter hashtags, it is important to strike a balance between creating your own branded hashtags and participating in relevant hashtag conversations. There are two ways to obtain exposure on Twitter: by pre-planning material around a campaign hashtag or by taking advantage of current Twitter trends and events, such as existing hashtag holidays. This gives you alternatives in your publishing strategy and content preparation.
There is no doubt that hashtags can be a significant tool in the promotion of a business and its success. Start tracking hashtags with TrackMyHashtag today.