Social Media

In the past decade, Twitter has established itself as one of the front-runners in the social media marketing landscape. It is also the most sought-after platform by users to engage…

In recent years, Twitter has emerged as a marketing giant and a reliable source of news. But Twitter is also the most preferred platform by customers to engage with brands.…

Twitter has been the go-to platform for brands to promote their products and services. It offers the opportunity to appeal to a worldwide potential consumer base. But to attract the…

With over 330 million active users and 166 million monetizable users, Twitter is no longer just a micro-blogging platform. Twitter has evolved into a marketing giant and a front-runner in…

Twitter is the most popular social media platform for consumers to express their opinions and user experiences. The main reason for being so is that every major brand and marketer…

In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract…

In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…