Social Media

Twitter is the most popular social media platform for consumers to express their opinions and user experiences. The main reason for being so is that every major brand and marketer…

Twitter has been the go-to platform for brands to promote their products and services. It offers the opportunity to appeal to a worldwide potential consumer base. But to attract the…

In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract…

In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…