Over time, it has been much easier to find influencers, especially with the explosion of social media and information that is now readily available. You can utilize data from social networks and social media analytics tools to objectively rank their influence. As a result of using hashtags, you may narrow down your search for influencers to those that fit your specific demands.
Using generic users who are influential in ‘cars,’ for example, is too wide if you’re trying to find influencers to promote the Audi A4. When promoting the Audi A4, you may use hashtags like #AudiA4 to track down influencers with real sway over their respective audiences.
Do you want to know how?
In this post, you will learn how to use hashtags to locate influencers on social media platforms like Instagram, Twitter, and Facebook.
Why Do You Need Influencers for Your Brand?
Before we get started, let’s take a look at why influencers are vital for your company.
As a result of partnering with influencers, you have access to their audience, as well as their network.
Influencers can help you expand your social media reach, create targeted traffic to your website, and most crucially, sell your product by recommending it or sharing their own personal experience with it on their platforms.
Here are five facts to persuade you of the validity of influencer marketing:
- Seventy percent of the young audience trusts the opinions of influencers more than established celebrities.
- Influencer marketing content is expected to outperform traditional digital marketing by 11 times.
- Almost half of the consumers (46%) turn to social media influencers for advice when they’re looking to buy something new.
- When Twitter users interact with promotional content from influencers, they report a 5.2x increase in buy intent.
- More than 40% of individuals have made a purchase after watching an influencer use an item online.
The Importance of Hashtags in Your Influencer Marketing Strategy
You can uncover influencers for your marketing campaign by using hashtags, without a doubt.
What’s up with that?
Your influencer marketing plan will be more informed if you keep track of the hashtags influencers are tweeting with. To begin, hashtags can provide insight into the topics of discussion in which influencers are most interested. There is a lot that you can learn from this, such as what influencers are interested in.
You’ll know just what to offer your selected influencers so that they’ll want to work with you when you contact them. A look at the influencer’s tactics might also provide you an insight into what they think is currently popular in your sector using hashtags.
Competitive data can also be gleaned from hashtags. Knowing whether influencers are working with your competition can be as simple as looking at the hashtags they use in their postings.
Hashtags You Can Use
Using hashtags to locate influencers to work with requires some forethought and planning. You won’t be able to utilize all hashtags. To help you choose your hashtags, here is a guide.
These are hashtags that use broad and common terms that are relevant to your industry.
Using these hashtags allows the reader to know exactly what you’re talking about without having to guess. Take, for example, the hashtags #fitness for sports-related accounts and #wanderlust for accounts devoted to travel.
Custom Branded Hashtags
When you see a brand’s hashtag, you know exactly what you’re getting. As a stand-alone hashtag, most brands use their own name. #Audi is an example.
Location Specific Hashtags
It’s common for marketers to overlook location hashtags, yet they can be extremely useful in locating relevant influencers. They’re ideal for brick-and-mortar enterprises and travel companies, respectively. By using location hashtags, you may broaden the audience for your posts.
Festive and Holiday Hashtags
Most social media influencers rely on holidays like Mother’s Day, Halloween, Valentine’s Day, and so on to market their content. If you’re organizing an influencer campaign around a celebration or a holiday, these hashtags might be a gold mine for finding relevant influencers.
Finding Influencers on Twitter
You can find influencers on Twitter, which is a popular social media network. Many people use Twitter to share their views, opinions, and resources, such as blog postings, directly to their followers. To locate influencers on Twitter, type the relevant hashtag into the search bar and press enter.
We’ll stick with the #AudiA4 as an example for the time being. It is possible to find influencers on social media using hashtags. Using the #Audi hashtag on Twitter to find people who are talking about Audi. That particular hashtag’s tweets will appear in a timeline. In addition to the top search results, you may sort by the most recent Tweets, users, images, and videos.
You may begin to locate influencers for your brand by scrolling through the list. In order to identify Twitter influencers, it is important to look at indicators such as Retweets and Likes. You may discover more about the user by clicking on their profile and checking out metrics like their follower count.
Choosing the Right Influencers
For now, let’s explore how you may identify and work with top social media influencers using hashtags in order to get the most out of your campaign.
Identify and Connect with a Large Number of Influential People
Compile an influencer database by looking at the hashtags you used to locate influencers. Influencer names, social media footprints, personal performance metrics, and contact information should be included in your database.
Look at the Metrics of their Reach
Next, classify your influencer according to their audience size’s reach. It is common for celebrities to have a huge following because of their fame. As a result, they have a smaller following.
In order to acquire a large following, macro-influencers use the power of the internet to promote their own personal businesses. As a result, they are frequently approached by marketers for sponsored content. Using macro-influencers has the benefit of establishing a distinct voice and aesthetic for your brand.
Friend of Barbour, @SugSean, has shown us how he is styling his Barbour Quilted Lutz Waxed Jacket this #BarbourChristmas with his favourite four-legged pup. Discover our Christmas story: https://t.co/TchD1kGlL9 pic.twitter.com/i0D61HpZmb
— barbour (@Barbour) December 20, 2020
Although they have a modest following of less than 10,000, micro-influencers have a highly engaged audience. It’s no secret that those who have a small but engaged online audience are known as “micro-influencers.” Reliability is a factor to keep in mind.
After assessing the influencer’s reach, the following step is to assess the influencer’s credibility. Measures your brand’s relevance in the context in which it operates. If you were to choose just one person from your list, who would it be? Brand personas can help you figure out who to engage with based on the types of subjects and categories they cover. Influencers should be chosen who are organically aligned with your brand’s goals and areas of interest, as well as your product or service.
How Much Involvement Do They Have?
It’s important to focus on influencers who have a strong and engaged following once you’ve filtered down your selection to the most relevant to your brand. There is a correlation between the level of follower interaction and a person’s authenticity.
Personality of Influencers
During the course of the campaign, influencers develop deep professional relationships. As a result, you need to surround yourself with people that are dependable, honest, and capable.
Verify the Information
Finally, you want to work with influencers whose material is in line with your brand’s values. The influencer’s social media posts should be relevant to your target demographic. Obscene, profane, extremely political, and competitor-related information can swiftly derail your campaign if it isn’t thoroughly vetted. You can track your influencer’s postings and stats with an influencer tracking tool.
Guidelines for Interacting with Influencers
Once you’ve narrowed down your list of potential companions, it’s time to ask them to join you. Having an eye on an influencer doesn’t automatically mean they have the same interest in collaborating with you. Approaching them in the right way will assist persuade them to collaborate with you.
To put it another way, this is how you go about it.
Defining Your Brand’s Purpose
You must first define the objectives of your influencer marketing plan before you can begin contacting your chosen influencers. Are you wanting to boost revenue, enhance brand exposure, or promote social engagement?
Prior to addressing influencers, it’s critical that you clearly define your goals, craft a compelling message, and assess the campaign’s potential return on investment.
Engage with Influencers
Follow influencers on their different social media platforms before contacting them. With their material and their readers, they should be more active Demonstrate a keen interest in the work they undertake. A chat with them will be much easier with this in mind.
Customizing your Outreach Strategy
The best way to begin a conversation with the proper partners is to adapt your invitation to them based on what you’ve learnt about them. Build on what you’ve learned so far to make the connection stronger.
Involve yourself in the discussion
Don’t just rely on your influencers to do everything for you. During an influencer marketing campaign, try to participate in the dialogue. Create useful content for your blog and express your thoughts on current industry issues, for example. Your campaign’s relevance will increase as a result of this increased organic traffic.
Apart from increasing the visibility and reach of your tweets, hashtags can also help you find influencers related to your industry or niche. TrackMyHashtag can further help you in tracking and analyzing the influencer’s engagement statistics. It will help you find the right advocate to represent and promote your brand. Get started today!