Consumers’ level of familiarity with a brand or its products and services is measured by their level of brand awareness. A new audience and improved marketing exposure are the main reasons why it is significant.
In order to maintain and grow a brand’s market share, it’s essential to build recognition for the brand. For the proper group of people, a company’s image can be a deciding factor in their purchasing decision. It’s imperative that you get your potential consumers’ attention for your business to succeed.
So, what are the best methods for increasing the visibility of your brand? This article lists proven and effective ways to increase your brand awareness. Let’s dive in.
What is Brand Awareness?
To put it in simple terms, brand awareness is the level of familiarity that consumers have with your brand or the products and services it offers. How often does your brand come to mind when seeking a product type that you offer? How easy it is for your target audience to identify your brand logo or its products.
For example, take Coca-Cola, a name that is often used as a substitute for the product category itself. Customers are now used to asking for a Coke rather than saying a soft drink, regardless of the brand it belongs to.
This is possibly the highest level of brand awareness a business can achieve where the brand name itself defines the entire product category for the consumers.
Benefits of Greater Brand Awareness
A strong brand presence greatly benefits your business and helps it grow. Here are some of those.
Easier to trust
For how long has it been since you bought anything you didn’t believe in?
Consumers rely on the suggestions of their family members and friends. Their decisions are based on their investigation into the opinions of others about a brand, product, or service. As a result of your brand awareness efforts, customers will have a better understanding of your company’s values and mission.
Customers are more likely to shop with you again if they are familiar with your brand. To put it another way, brand recognition is what binds customers to your company. Your revenue is directly impacted by the level of customer loyalty.
Increase in brand equity
The worth of a brand is measured by its brand equity. The value of a brand is largely linked to the amount of awareness it has.
The amount of intangible assets a firm possesses has just a small bearing on the overall value of its brand. You must also consider the brand’s reputation. Brand equity can be increased through positive associations. Developing a positive brand image is vital for this reason.
Increases marketing efficiency
When people are aware of a brand, they are more likely to form connections with it. Rather than using napkins, many people opt for kleenex, order coke instead of soda, and so forth. consumers utilize brand names as a starting point and may not always distinguish between brands.
By doing so, various events and activities are linked to specific products. Generic phrases are being replaced with branded ones. This is how some of our advertising is done for us.
Reach your target audience
The secret to success is getting your message in front of the appropriate audience at the right moment. To establish your brand and expand your customer base, you need to make sure your customers know about you. Customers are more likely to buy from a well-known brand if it doesn’t spend a lot of money on advertising.
You may begin to build brand loyalty once you’ve established a solid degree of brand recognition.
Best Ways to Build Brand Awareness
Here are the best tactics to increase your brand awareness.
Leverage social listening
The first step towards increasing your brand awareness is knowing what customers’ expectations are from your brand. Living up to these expectations will help you build a long-lasting relationship with your customers.
To begin, start monitoring what’s being said about your brand and its products and services online. You should also start looking for hot topics related to your industry or niche.
Once you find the right topics, jump into the conversation. It gives you the opportunity to generate awareness and possibly sway customers to purchase your products. You can also take advantage of social listening tools such as TrackMyHashtag. It can help you track hot topics and conversations related to your industry as well as provide popular hashtags to increase the SEO authority of your tweets.
Choose a social media platform
It is not hyperbole to state that practically everyone is now on social media. When it comes to active users, Twitter alone has over 330 million active users.
On the other side, social media’s ubiquity is a gift since it allows you to promote your message easily and instantly to new audiences. The ease with which content can be shared on social media platforms means that even a single individual can show your content to their personal network. As if by magic, you’re gaining new followers.
Although, the competition is quite severe. In order to be noticed by your current and potential customers, your message must stand out from the rest. If you plan on getting started on Twitter, it’s best to take advantage of the Twitter analytics tool to get actionable insights and develop an engaging Twitter marketing strategy.
Leverage customer testimonials
Word of mouth marketing is still one of the most reliable ways to increase conversion and add new customers. After all, it’s the honest opinion of a customer.
@dbrand yall just saved me mentally and financially and even better phone looks 100x better because of yall I love this skin even though yall are a bunch of evil robots couldn’t be happier. pic.twitter.com/4hvxdI37kg
— Dude with a hemi (@crazyclay440) April 23, 2022
What would you trust? An advert from the brand about its product or genuine feedback about the product from an existing customer. So, look for positive and favorable mentions related to your brand. It will make it easier for consumers to trust your brand. You can also add these testimonials to your website for customers who land on your website.
Key benefits of testimonials:
- They contribute to the promotion of your business.
- They’re responsible for a lot of the company’s revenue. Nothing can persuade you like hearing from other happy customers.
- They are incredibly effective and cost-free advertisements.
Plan marketing campaigns
Re-marketing campaigns are paid advertising campaigns that target people who have previously browsed your website but did not make a purchase. This is a professional strategy for gaining brand recognition. There must be some sort of rationale for it. People who are already familiar with your brand are more likely to become brand ambassadors.
It’s not about getting your message out to new people; it’s about making an impact with the people you already have as potential customers. A remarketing ad is an ideal way to reach out to prospective customers multiple times before they become paying customers.
Make the experience exclusive
In the early days of Gmail, you could only access the service if someone else had sent you an invitation. Instead of decreasing brand recognition, fostering a perception of exclusivity would increase consumer awareness. People enjoy disclosing new information they come across.
Make it simple to share from a UX design perspective. An easy-to-complete form and a clear call to action, such as “invite your friends,” are essential. Make a list of all the special offers you can give to your clients in order to increase brand awareness. You could offer a reward for referring the product to their friends, or you could offer clients access to unique content.
Partner with influencers
Influencer marketing is one of the most effective paid marketing channels today. Using influencers is a great way to connect with new customers. In addition to disseminating your material and raising your company’s profile, they can lend credibility to your message by virtue of their position of authority.
Companies compete = We win. https://t.co/FFMrH81gvQ
— Marques Brownlee (@MKBHD) April 26, 2022
Choosing the correct social media influencers is critical to the success of your brand’s influencer marketing strategy. They must have the same basic principles as your company and engage with the same demographic as you do.
Reach out to local businesses
A multinational business may be your ultimate goal, but if you’re just getting started, you may be better off focusing on the local market first. As with working with influencers, collaborating with local companies is a good way to increase brand recognition. Your brand’s visibility will soar if you can get your products in front of new customers.
It is possible for coffee shops to partner with bakeries in their communities, for fashion labels to work with shoemakers, and for wedding venues to work with florists. There are a plethora of options available.
Implement a referral program
An excellent approach to get your company, product, or service known is through referral schemes. It is possible to reap significant benefits from a well-executed referral scheme. In order to establish a powerful brand, you’ll need a lot of people to promote your business.
Customers and industry influencers who are already fans of your product or service are a big part of these types of campaigns. A commission is paid to the person who referred someone to your product or service, and you get additional clients as a result.
Referral programs are a great way to get your product in front of new clients who might not have heard of it otherwise. In addition, it’s your partner’s responsibility to come up with fresh ideas for content.
Now that you understand what increased brand awareness can do for you, get planning strategies to do so. Use the above-mentioned tactics to make your brand known and get the word out. Although, make sure to track the impact of your implemented strategies using analytics tools such as TrackMyHashtag. Also, track all conversations that mention your brand, you never know what may go viral and how it will impact your brand.