Twitter analytics is one of the fastest-growing tools. It will show the response of audiences to your content, what is working for your business, and what’s not; you can make changes and modify according to the analysis.
How important is Twitter marketing?
Twitter ranks as the 6th most popular social networking site. It is the most used one, with over 365 million users, which generates 92 percent of tweets. 48% of people use Twitter for the latest news. Twitter is helping people all over the world and spreading like fire. Analytics tools support marketing; they will drive traffic to your website and promote your product.
The best Twitter Analytics Tools are mentioned below. 
1.TrackMyHashtag
TrackMyHashtag is one of the most outstanding Twitter analytics tools for brands as well as individuals when it comes to understanding what content resonates with their audience. To improve engagement, this tool monitors related conversations and hashtags.
Features
- Find key influencers- it will show the report of active influencers, who are promoting the Twitter hashtags campaign.
- Historical hashtag data- from 2006 to the present time, fetch all historical data, just by typing the search term or hashtag.
- Measure and analyze- An AI-driven analytical platform helps in measuring the reach of your Twitter hashtag campaign.
Pricing – $99.99 for 10,000 tweets. For more, you can request a quote.
2. Social Pilot
SocialPilot is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management.
Features
- Social Pilot Twitter analytics tool is easy to navigate and is transparent and customer-driven,
- Social pilot powers up your Twitter marketing by resharing your most performing tweet write from the tool itself.
- You can share your reports by using this Twitter analytics tool with your clients and team members.
- Check the frequency of your tweets divided into days and hours to give you a clear idea of your Twitter consistency.
Pricing: 14-day free trial and $30/month.
3. Follower Wonk
Followerwonk allows you to track bios and shows your user activity. Analyze accounts with up to 25000 followers, Sort followers up to 200,000, and research per search 5000.
Features
- Followerwonk is used to find social authority ranking, and can see followers and their locations.
- Analyze and compare follow/followers, views, follower losses, and gains.
- Help in optimization by showing what tweets engage the followers, show when followers are most active.
Pricing – $29 per month for using 3 profiles and $79 per month for up to 20 profiles.
4. Keyhole
Keyhole provides hashtag tracking benefits to companies and gives instant updates.
Features
Social listening and campaigns- monitors brands and sentiments, identifies influencers.
- Profile analysis – it will show you how much your account has grown and its engagement
- Influencer tracking- analyze influencers’ accounts and show influencers’ impact on your campaign
Pricing– Keyhole premium plans vary between $44 per month to $999 per month
5. Foller.me
Foller.me is a Twitter analytics tool that provides a detailed analytical overview of any user’s Twitter account and offers reports of their success.
Features
It will show you the joining date of available users and their time zone. The most amazing thing is that they have their dictionary.
- If you forgot the name of the user you want to search, just write the first letter, and their dictionary opens with all the names of people who are living in the USA.
6. Twitonomy
Twitonomy offers a wide range of informative resources to you. The platform’s Twitter analytics tool provides a list of top languages that are used alongside unique keywords and hashtags.
Features
They monitor your interactions with other Twitter users. Get insights on and download any user’s retweets and favorite tweets.
- Make a list of whom you follow
- It’s available on your phone and desktop.
Pricing– The premium plan for Twitonomy starts at $19 per month.
7. Sprout social
Sprout Social is a streamlined and effective scale, monitoring and engaging with a unified social inbox. It has driven strategic decision-making across the business with access to rich social data and analytics.
Features
- It will provide you with top-performing posts.
- Discover new topics for discussion to spark engagement on your Twitter account.
- Tracks keywords and URL, analyzes your competitors by identifying the latest trends.
Pricing- Sprout Social’s monthly plan starts from $199 and goes up to $399.
CLOSING THOUGHT
Every Twitter analytics tool that I have mentioned above is the most used tool in 2025. Twitter analytics tools can provide you with the much-needed insights to maximize the success of your Twitter campaigns. I recommend that you try each one of them, test their free versions, and decide what is best for you. One of the easiest tools that I found is TrackMyHashtag. Must try it!
Raghav is a talented content writer with a passion to create informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
