If you are a marketer, you already know the value of X (formerly Twitter) for your work. It is a great platform to get and share information on various topics, brands, events, etc. Therefore, it is one of the best places to create a strong brand profile.
Making a popular brand profile on Twitter is a challenging task, however, with the right strategies and tools you can make a decent brand presence and attract the attention of your target audience. Getting the attention of some of the 500 million active users on X (formerly Twitter) could be very beneficial for your brand/company.
And, one of the best ways to do so is to analyze the activities of your competitors. This doesn’t necessarily mean copying everything your competitors are doing but simply getting ideas and insights from every right and wrong they are making.
Therefore, we’ll help you conduct a correct Twitter competitor analysis and suggest some tools that you can use in this blog.
In simple terms, Twitter competitors analysis is studying and decoding the strategies used by your competitors to get high Twitter engagements. By monitoring the strategies used by your competitors you can get many ideas to improve your brand’s presence on Twitter.
Some of the key insights that you should cover while analyzing your competitors are:
- Total Followers & Following
- Number of daily tweets
- Engagement rates (likes, comments, retweets, mentions, etc.)
- Type of hashtags used
- Growth Rate
These metrics will help you in creating plans and strategies for your own brand/company’s presence on Twitter.
How To Conduct A Twitter Competitor Analysis?
Here are some of the ways you can use to conduct a complete Twitter competitive analysis.
1. Know Your Competitors
Almost every brand is aware of its competitors and keeps track of each other. However, many still don’t know their competition and are unaware of the things they are doing. So, the first step of conducting a Twitter competitors analysis is to know who your competitors are.
You can do so by making a list of top players in your industry and filtering the ones who resonate with your brand the most. A simple Google search on keywords you associate with your brand can also give you an idea of who your competitors are.
You can also search for your competitors using specific hashtags on Twitter. Now note down the top 5 competitors to conduct an analysis on.
2. Identify Their Audience
Targeting the right audience does half the work of getting high Twitter engagement. Therefore, it is necessary to analyze the audience base of your competitors and check if you are missing out on an important set of audiences.
The right set audience can contribute to the number of your followers and the total number of engagements in your content on Twitter.
3. Get Basic Metrics
The basic data that you should include in your Twitter competitive analysis is:
- Growth in Followers/Following.
- Growth in Engagement.
- Tweets Per Day.
- Active hours in a day.
- Profile views.
- Hashtag type & usage.
- Link Clicks.
To get these metrics you can use the analytics tools mentioned in this article.
4. Examine Their Content
Another important thing to check while conducting a Twitter competitor analysis is the type of content they are posting. And, the number of engagements they are getting on each post. Making a list of their top posts can give you some ideas of what’s attracting the audience.
Here are some of the things to keep in mind:
- Content Type (text, images, videos, etc.)
- Number of original and retweeted posts.
- Timing of posting.
- Tweets that get high engagement.
- Mistakes they are making with their content.
Posting good quality content is tricky and would result in many failures before you figure out the taste of your target audience. Therefore, getting some ideas from your competitors can be helpful.
5. Monitor Their Growth
You can’t get high Twitter Engagement overnight, as it is a result of many trials and errors. By monitoring the growth of your competitors you can analyze what right they did and what mistakes you should avoid to create a strong brand profile on Twitter.
So, if you try something new and it doesn’t get the response you were hoping for, don’t worry as now you know what not to do and improve your strategies to get high Twitter engagement.
Benefits Of Twitter Competitor Analysis
As mentioned before there are many benefits of a Twitter competitor Analysis. Let’s take a look at them and see how they can be helpful.
- Identify & Track Competitors: A thorough Twitter competitor analysis helps you identify your competitors and track their progress keeping you well-informed on the type of strategies they are using to get engagements.
- Set Goals: You can compare the success of your content and that of your competitors and set benchmarks accordingly. If your content gets more engagements than your competitors there’s no need to change anything but if it’s the other way around you need to make some improvements.
- Get New Ideas & Strategies: By conducting a Twitter competitor analysis you can get insights into the success of your competitors and use them to improve the performance of your brand’s social media profile.
- Identify The Target Audience: Another great benefit of analyzing your Twitter competition is that you get to know who your target audience is and you can get their attention at the right time before they shift to some other brand/company.
Tools To Conduct A Twitter Competitor Analysis
Using the right tools can help you conduct a deep Twitter competitor analysis and save you time and effort. So, here are some tools you can use to analyze your competitors on Twitter:
1. Vaizle
This free Twitter competitor analysis tool is great for comparing your tweet activity of the last 30 days with your competitor. You get a good insight and a summary of your performance against your competitors.
You can compare your performance with one competitor at a time and get helpful insights on your tweet activity.
2. Unbox Social
Unbox Social is a comprehensive tool that features many helpful insights to give you a detailed analysis of your competitors. This tool provides rich insights into your competitor’s followers, tweet count, content strategy, audience base, and more.
You get a compilation of all your Twitter competitor data with Unbox Social. Therefore, this tool is worth checking out.
3. Keyhole
Keyhole is a very well-known tool for the analysis of various social media platforms. Through Keyhole, you get an insightful report on your Twitter competitors. With the report compiled by this platform, you can identify trends and analyze various tweet activities of your competitors.
You can also set the time period from which you want to track your competition and download the report in 3 different formats.
Conclusion
Twitter competitor analysis is one of the most important things you can do to create a strong and popular brand profile. Most brands miss out on such strategies and get lost in the feed of users. By implementing these strategies and ideas in time you can get ahead of your competitors and reach the right audience. Therefore, make sure to analyze the profile of your competitors before making any plans regarding the presence of your brand on Twitter.
Raghav is a talented content writer with a passion to create informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
