In this post, we will discuss the benefits of real time hashtag tracking. But before we do that, let's understand what a hashtag really is. When a pound (#) sign…
If you are an active Twitter user, you might have noticed a blue checkmark next to the handle of many different accounts. The blue checkmark indicates that the account is…
Twitter was initially introduced as a micro-blogging platform, fast-forward to today, it has established itself as one of the marketing giants. It is also one of the fastest news source…
Twitter is the most popular social media platform for consumers to express their opinions and user experiences. The main reason for being so is that every major brand and marketer…
This week's article focuses on top 10 social media influencers in the field of Digital Marketing. A table is attached at the end with all the links to their social…
Social media monitoring now holds great significance for brands trying to build engaging communities. Consumers prefer personalized responses to their queries over preset chat-bot replies. It can help you customize…
In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract…
Promoting brands on social media is now more popular than it has ever been in the history of marketing. Brands and marketing agencies now leverage the insights gained from social…
In 2014, Starbucks introduced its white cup challenge, a social media campaign in the form of a contest where it encouraged users to doodle on the Starbucks white cup and…
Promoting brands on social media now has more prominence than ever in the history of marketing. With the meteoric rise in social media marketing, the demand for social listening tools…