Amid the worldwide pandemic, where people were people were forced to stay indoors, social media platforms were the main channels that connected people. Twitter played a huge part in delivering genuine news and updates to keep people informed. Twitter is also a marketing giant, over 75% of brands and B2B marketers invest substantial resources to market their brand or products on Twitter. In this post were are going to talk about the best Twitter analytics tools for 2020 so far.
Most major brand and B2B marketers are trying to increase followers and engagement for their brand. Simply posting tweets and updates randomly won’t help you increase your brand’s social media presence. Without real-time analytical insights, it is difficult to measure the impact of implemented strategies. You must access analytical performance metrics to identify effective marketing approaches. Analyzing your tweets and followers manually can be tiresome and too time-ineffective. It’s best to use a Twitter analytics tool to automate analyzing Twitter data.
Twitter analytics tools offer comprehensive analytical insights that can help you plan effective marketing strategies. It can also help you track the social media moves and marketing approaches of your competitors.
Here are the top 10 Twitter analytics tools (free and paid), that can help you enhance your Twitter strategy and maximize success.
TrackMyHashtag is one of the most comprehensive yet easy to use Twitter analytics tools out there. Not only does the tool help you analyze performance metrics in real-time, but you can also download historical Twitter data related to any hashtag, keyword, or @mention. You can track the performance metrics of any public Twitter account including your competitors. TrackMyHashtag can also analyze the performance of your tweets and provide resonating content topics that your followers like to engage with.
Key features of TrackMyHashtag,
- Track any keyword, hashtag, or @mention in real-time
- Track hashtag marketing campaigns
- Identify trending hashtags and conversations
- Analyze audience demographics
- Track your competitors
- Identify influencers
- Intuitive and easy to navigate analytical dashboard
- Download historical Twitter datasets
The real-time hashtag tracking feature offers instantaneous engagement metrics. Measure and analyze the impact of your implemented marketing strategies in real-time. It helps you improvise your marketing approaches in real-time if the KPIs are low. All these features combined can help you make effective data-driven decisions that can increase your brand’s social media presence.
TrackMyHashtag offers a 5-day free trial. The basic monthly/yearly premium plans start at $49/$299, respectively.
Keyhole is one of the best Twitter analytics tools that has been around for many years. It offers hashtag tracking and monitoring benefits to brands, marketers, and individuals. It can provide real-time performance metrics for your brand’s Twitter marketing campaigns. It offers engagement statistics for your tweets in real-time and can help you find resonating content to keep your followers engaged.
Key features of Keyhole,
- Get access to engagement metrics in real-time
- Comprehensive analytical reports
- Identify trending hashtags and topics of discussion
- Track and monitor your Twitter marketing campaigns
- Track and analyze your competitors
Keyhole can help you elevate your Twitter marketing strategy with comprehensive analytical insights. Identify the best approaches to boost engagement for your tweets and establish your brand as a front-runner in the industry.
Keyhole does offer a free trial to new users. The paid monthly/ yearly plans start at $49/$45 a month, respectively.
TweetBinder is another great Twitter analytics tool that offers hashtag tracking and real-time performance metrics. Analyze and measure the impact of your Twitter hashtag campaigns in real-time. Access the real-time engagement metrics of hashtags, keywords, @mentions, and URLs.
Key features of TweetBinder,
- Classify tweets based on hashtags
- Monitor the impact of your marketing approaches
- Real-time hashtag tracking and analytics
- Identify influencers for marketing campaigns
TweetBinder can also help you access and analyze historical as well as real-time Twitter data related to any hashtag or topic of discussion.
It does not offer a free trial. The premium plan starts at $83.36 per month.
Native Twitter Analytics
Native Twitter analytics is a great free tool provided by Twitter. It records and analyzes your Twitter data since the creation of the account. It provides tons of analytical insights that can help you build an engaging follower base. You can access a 28-day performance summary for each month. You can monitor your tweets, followers, reach, and impressions. The only limitation is the lack of audience insights on the platform.
Key features of Native Twitter Analytics,
- Get 28-day performance summary each month
- Track engagement, reach, and impressions
- Month-by month performance
- Identify resonating content
Native Twitter analytics does lack audience insights, but it’s still a great tool for new and small businesses or influencers.
The tool is totally free to use.
Hashtagify is a simple yet comprehensive Twitter analytics tool that offers a lot of insights. It can help you find trending and popular hashtags to increase the SEO authority of your tweets. Identify resonating content topics to build an engaging Twitter content strategy. Track and analyze the performance of any hashtag.
Key features of Hashtagify,
- Identify trending hashtag related to your brand or industry
- Track and monitor Twitter hashtag campaigns
- Identify new trends and topics of discussions
- Get geographical and language data for hashtags
Hashtagify can help you plan a successful hashtag marketing strategy. Track the hashtag campaigns of your competitors and extract valuable insights to boost your social media presence.
Hashtagify offers a 7-day free trial. The premium monthly/yearly plans start at $29/$19 a month, respectively.
ManageFitter is an amazing Twitter analytics tool that can help you track, monitor, and analyze the performance metrics of any public Twitter account. Analyze the reach, impressions, and engagement of your tweets with ease. Analyze your Twitter followers to extract valuable audience insights and plan and make data-driven decisions to grow your brand on Twitter.
Key features of ManageFitter,
- Track the performance metrics of your tweets
- Analyze your followers
- Identify inactive followers
- Identify fake followers
ManageFitter is one of the best tools that can help you build a genuine and engaging follower base for your brand.
The basic plan of ManageFitter to manage a single Twitter account starts at $12 a month.
Tweepi is a simple yet amazing Twitter analytics tool that can help you analyze the Twitter followers of any public Twitter account. Extract valuable audience insights that can help you plan effective Twitter marketing strategies. Identify users that you follow but don’t follow back.
Key features of Tweepi,
- Analyze followers to extract audience intelligence
- Find new people to follow
- Identify the right influencer to promote your brand
- Track influencer marketing campaigns.
Tweepi is a great tool for tracking the performance metrics of your influencer marketing campaigns.
The premium monthly/yearly plans start at $12.99/$10.75 a month, respectively.
Twitonomy is an amazing Twitter analytics tool that offers a ton of free features. You can track the performance metrics of your tweets in real-time. It can also help you identify popular and trending hashtags that can increase the reach and impressions of your tweets.
Key features of Twitonomy,
- Track the performance metrics of your tweets
- Identify trending and popular hashtags
- Track tweets related to any hashtag
- Analyze your competitors
Twitonomy can also help you identify Twitter lists that both you and your competitors are part of.
The premium plan of Twitonomy starts at $20 a month.
TweetReach is a Twitter analytics tool that can help you track the engagement metrics of your brand’s Twitter profile. It can also track how far your tweets have traveled both on Twitter and other channels. You can also extract the profile details of the users that have engaged with your tweets.
Key features of TweetReach,
- Measure direct and earned engagement
- Analyze your competitors
- Optimize posting time
- Identify trending hashtags and URLs
Identify and analyze the Twitter profiles of influencers that engage with your tweets.
The basic premium plan of TweetReach starts at $49 a month.
Foller.me is a Twitter analytics tool that can help you monitor the performance metrics of any public Twitter account. While it does analyze a very limited amount of data of the targeted Twitter account, it can still be a great tool for researchers and marketers. It can help you access a summary of any influencer’s Twitter profile.
Key features of Foller.me,
- Get Twitter activity statistics
- Identify most used hashtags, keywords, and @mentions
- Get access to tweet timeline of any user
- Access a map overlay including the locations of followers
Foller.me tool is completely free and can you understand the tweeting habits of influencers.
Twitter analytics is now an important and irreplaceable part of Twitter marketing. Tweeting posts and updates randomly will no longer help you increase your brand’s social media presence. You need analytical insights that can help you focus your efforts in the right places. The above mentioned are the best Twitter analytics tools that I have come across so far. If you think I missed any Twitter analytics tool, do let me know your thoughts in the comments.
Until next time. Adios!