Since its inception, hashtags have always been the most effective means to attract engagement. Be it a product launch, a Twitter campaign, or an event, hashtags are the go-to means for encouraging users to engage with a brand. Today, it’s hard to imagine Twitter without hashtags. Major brands even use hashtag tracking to enhance their hashtag strategy.
Even so, how can you leverage hashtags as a strategic tool rather than just a promotional means to elevate your brand on Twitter?
Monitoring and tracking hashtags with an effective hashtag tracking tool can provide access to valuable insights. It can help you measure the impact and success of your social media efforts.
Why do you need hashtag tracking?
Before we discuss the benefits of hashtag tracking, let’s revisit the past and understand what hashtags are.
On August 23, 2007, Chris Messina suggested the use of the pound (#) symbol before a keyword in the tweet metadata. The intention was to help users categorize content, thus making it easier to navigate and find relevant content.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina (@chrismessina) August 23, 2007
Since then, hashtags are always used by brands and B2B marketers to promote their brand on Twitter.
But why do brands and marketers incessantly use hashtags?
- Using popular and trending hashtags can help in increasing the reach and visibility of your content.
- Posting topical content with popular hashtags increases engagement and attracts followers.
- Once you have established yourself on Twitter, you can create a branded hashtag to generate brand awareness and to build a community around it.
Benefits of Hashtag Tracking
Now that you are aware of the use case scenarios of hashtags, let’s dive into the benefits of hashtag tracking and how it can help you build an engaging and loyal community for your brand.
Hashtag tracking to measure social media presence
Well, the basic application of hashtag tracking is to analyze the reach and engagement of your content. Hashtag tracking tools can help you track hashtags and analyze the extent of reach and impressions for the same.
Apart from hashtag tracking, it can also help identify popular and trending hashtags relevant to your domain. You can use the hashtags to further increase engagement for your content.
Identify the target audience
Audience insights are essential for finding topical content. It can also help you personalize content so it resonates with the target audience.
The best way to do that is to encourage conversations and engaging with the audience. Hashtag tracking tools can help identify the audience that engages with your hashtag or content.
The insights can help you find the target audience. The analysis can also help you identify the content topics that attract engagement.
Hashtag tracking can help you make informed strategies for your targeted marketing efforts and help maximize the success of your hashtag campaigns.
Tracking hashtags to identify the right influencers
Influencer marketing is now more popular than ever and marketers are willing to invest more compared to other paid marketing channels. Influencers are social media celebrities that can sway user decisions in your favor.
Your best chance is to find and collaborate with the right influencers that increase your ROI and conversion rates. Hashtag tracking tools can help you find influencers with a large follower base that engages with your brand.
You can further analyze the engagement metrics of those influencers to find the ones that have the most engaging communities. Collaborating with an influencer not only provides high engagement but also presents prospects for new customers.
The best move that a new or small business can make is to pick a competitor to imitate. A competitor that has already established itself in the industry. Hashtag tracking tools can help you analyze your competitors’ social media moves. It can also provide crucial insights into their implemented strategies.
You can analyze which marketing tactics work best and the ones that aren’t effective. It can help you avoid making the same mistakes as your competitors. You can also implement similar or improved strategies to increase engagement.
Analyzing competitors can help you set reasonable standards for the engagement and success of your hashtag campaigns.
Hashtag tracking to enhance customer support
Brands and marketers have used Twitter to promote their products and services. But, Twitter has evolved and is now a platform for users to express their opinions. It is no longer a one-way street.
Thanks for reaching out, Danielle. We’re so sorry for the trouble you experienced with your account. Please shoot us a DM with your email on file and we’d be happy to look into this further!
— ClassPass (@classpass) February 24, 2021
Brands must engage with their audiences to resolve their issues and build trust among the community members. Hashtag tracking tools can help you in hashtag tracking and monitoring conversations of consumers with queries or complaints.
The insights can help you resolve the issues, as you can’t predict when a consumer complaint can escalate into a social media crisis.
Optimize posting time with hashtag tracking
Twitter as a social media platform has an abundance of content. The average lifespan of a tweet is between 15-20 minutes. The window to attract engagement is small, and if you don’t post the tweet at the right time, it might get lost in the users’ Twitter feeds.
Hashtag tracking tools can help you in identifying the time-frame when the users are online and are more likely to engage.
Monitor real-time engagement metrics with hashtag tracking
Monitoring and measuring the impact of your hashtag campaign is essential to ensure its success. Hashtag tracking tools can help track, monitor, and measure the impact of a hashtag campaign in real-time.
The insights can help you boost the effectiveness of the implemented strategies. Hashtag tracking can help you improvise your campaign strategies in real-time if the engagement metrics don’t meet the set standards.
How to track and measure hashtag performance metrics on Twitter?
Now that you are aware of the benefits of hashtag tracking, let’s discuss the perfect tool that can help you maximize the success of your hashtag campaigns.
It’s our very own hashtag tracking tool.
Just hear me out!
TrackMyHashtag is an advanced AI-based event and hashtag tracking tool. It can help you track and monitor the engagement metrics for any hashtag. It can also identify and analyze the engagement metrics of influencers profiles to promote your brand.
You can analyze the Twitter profiles of your competitors or any other public Twitter account.
- Real-time hashtag engagement metrics
- Identify topical content and target audience
- Geographical insights in real-time
- Analyze your competitors’ hashtag campaigns
- Identify key influencers
TrackMyHashtag provides diverse pricing plans to suit your requirements. The monthly and yearly plans start at $49 and $24.99 a month.
Click here to access the pricing page.
Want a Free Trial? (No Need for Credit Card Details)
TrackMyHashtag offers a 5-days trial period. You can track 2 hashtags up to 2000 tweets. You can access our analytical dashboard to gain vital insights for your hashtag campaigns.
- 5-days Twitter hashtag tracking
- Track any 2 hashtags, keywords or @mentions
- Track up to 2000 tweets
- Unrestricted access to the analytical dashboard
- Custom and historical Twitter datasets available for download
Click here to start your free trial.
TrackMyHashtag is a reliable hashtag tracking tool that offers real-time hashtag tracking with instant updates on engagement metrics. It also provides a wide range of vital insights that can boost your hashtag campaigns.
Start monitoring your Twitter hashtag campaigns with TrackMyHashtag. Give it a try!
See you next time!