Having a large Twitter follower base is excellent, but if those followers don’t engage with your tweets, those statistics mean nothing. When you have something meaningful to share, no one will hear, you’re in the same situation. However, even while Twitter has enormous potential to boost brand awareness and growth, you may struggle to take full advantage of the network without engaging your followers.
In this piece, you’ll learn some of the best ways to increase your Twitter following and engage your followers. Let’s get right to it.
Twitter Engagement: Why is it Important?
To measure your brand’s Twitter engagement, look at how many people are engaging with your brand’s tweets and other posts. So, in addition to likes, retweets, and comments, it also involves brand mentions, new follows, linked media, among others. The popularity of your brand on a certain platform can be gauged by looking at this metric.
You’ve probably figured out by now why it’s so crucial to be active on Twitter. Here are some reasons why you should focus on interacting with your Twitter followers:
Twitter’s key selling point is the sheer size of its following. For a social media network with 330 million monthly active users, it is a huge contributor to brand awareness and sales. So you can see how important it is for your brand’s presence on Twitter to have a high degree of engagement.
Social Media Presence
Twitter’s Retweet feature makes it easier for users to share content with a few clicks. As a result of Twitter’s algorithm, sharing your Tweets can help you gain more visibility in the timelines of your followers.
The wonderful aspect about this visibility is that it wouldn’t just end on Twitter. You may be able to grow your audience even more if people share snapshots of your tweets and interactions on other social media sites or convert them into memes.
Companies can immediately reply to Tweets about them because of Twitter’s lack of privacy limitations. When clients have concerns or issues, you can address them immediately and have them resolved as soon as possible. And you get to develop a connection with customers when you interact with your target audience.
How to Amplify Twitter Engagement for Your Brand?
It is possible to detect a large gap between the size of your Twitter followers and the volume of engagements you receive. Probably because you haven’t begun actively promoting your Twitter activity yet. To help you get those stats up, here are six tips:
Find the Best Time to Tweet
Twitter is a fast-paced social media platform and if you don’t post your tweet when your followers are online, it won’t do you any good. Your followers might not even see your post. Your tweets will get buried deep down in the followers’ timelines. Hence, it’s best to identify the time frame when your users are online and can provide the necessary engagement. Use can use third-party Twitter analytics tools such as TrackMyHashtag to identify the best time to post tweets.
Hashtags are one of the most effective ways to increase the SEO authority and visibility of your tweets. Hashtags categorize the content that makes it easier to find, but using the right hashtags can help you boost the visibility of your tweets. Look for trending and popular content hashtags in your industry, you can also use the hashtags that influencers use.
If you don’t want to go through the hassle of manually searching for hashtags, you can use TrackMyHashtag to find the right hashtags with ease.
Incorporate Visual Elements
For the players of Tam Tam Basketball Academy, hoops is family. The game is both community and platform, a positive way to play, learn and grow, together.
— Nike (@Nike) August 11, 2021
A photo or video on Twitter stands out from the rest of the Tweets because of its visual nature. Mobile devices use more than half of the screen when viewing Tweets with images. Tweets are more likely to get attention if they are seen by many people. Including a GIF in your Those boosts engagement by 55%, compared to tweets that don’t.
Engage with Your Followers
We can. We won’t, but we can.
— dbrand (@dbrand) November 9, 2021
The best way to increase your Twitter following is to frequently interact with your followers. Rather than only tweeting and waiting for the likes to pour in, why not give them yourself? Engaging with others will make them more willing to engage with you.
It’s also a good idea to respond to your customers’ Tweets and responses, as this will help your conversation get noticed by other Twitter users.
Take Advantage of Trending Conversations
Each day, it seems, a new trend takes hold on the microblogging site. Your firm or sector can benefit from this by getting involved in hot topics and conversations that are relevant to your brand. People who haven’t yet followed you on Twitter will see your tweets and become more interested in what you have to say.
Use Twitter Polls
— Drip (@getdrip) November 16, 2021
Twitter polls are a great way to increase the number of people who follow you on the social media platform. It is possible to ask questions and select from a variety of options using polls. It’s a simple approach for individuals to get involved because they can vote with a single click.
Twitter polls are a great way to increase the number of followers you have on the social media platform. For example, you may inquire as to why they’re using your product. You may also question them about their interests in your material, such as what time of day you should post, what types of content they enjoy.
Those are among the simplest ways to increase your Twitter activity. Remember that not all interaction is positive interaction, and crisis management may be necessary. As a result, all your methods and approaches should be geared toward generating meaningful participation.
It is possible to avert crisis scenarios by spotting and resolving issues before they get out of hand using a Twitter Analytics tool. You may start using TrackMyHashtag right now.