If you have just started your business venture, social media marketing can help you propel your brand to the next level. But choosing the right social media platform to advertise and promote your brand can be a tricky decision to make.
Before you start planning marketing strategies you need to know the prospects that each platform offers. You have to know what kind of users are using the platform, how they use it, and if user demographics match your target audience.
Facebook, Instagram, Twitter, Snapchat, TikTok, etc present great opportunities by giving you a chance you connect with a much broader audience. The immense potential to increase social media reach and awareness can help you establish your authority in the industry.
Although, of all social media platforms, Twitter can be a bit difficult to understand and overcome. Unlike other social media platforms, posts on Twitter (tweets) have a 280 characters limitation, and the posts themselves have a relatively short life-span.
No need to be worried. In this post, we are going to discuss some important Twitter statistics that will help you better understand the platform.
Let’s dive in!
Number of Twitter Users
Twitter is one of the most popular social media platforms and it was a vital information source amid the pandemic. This helped increase the user base of the platform. In Q3 of 2020, Twitter increased its userbase by 8% (27 million).
Twitter currently has 355 million monthly active users of the platform. Also, Twitter has 192 million monetizable users who check Twitter multiple times a day.
The Twitter user base is predicted to grow another 2.4% in 2021.
Twitter Demographics Age
While Instagram, Snapchat, and TikTok have gobbled up the young user demographic, Twitter has its unique crowd to appeal to.
28% of the Twitter users lie between the age group of 24-34. These are users that have college degrees and are among the earning population. Whereas, 63% of Twitter lie in the age bracket of 35-65. 6 out of 10 users lie in the age bracket of 35-65 and appeals the most to this specific age group.
Twitter Demographics Gender
If we talk about gender demographics, Twitter is much more popular among men compared to women. Approximately 70% of users on Twitter are male, whereas the female user-group constitutes only 30% of the entire userbase.
Twitter Average Sessions
The average time each user spends on Twitter clocks at 3.39 minutes. That is even less than the average lifespan of a tweet, 15-20 minutes. The reason for this being the popularity of Twitter as a social media marketing platform as a reliable news source which is still rising.
During the pandemic, Twitter was considered the best platform to get updates and news about the happenings around the world. This was mainly due to the efforts of Twitter. They verified all-important accounts related to experts, politicians, medical and research institutions to minimize the spread of fake news.
The bite-sized news information updates made it easy to consume information related to important events. This further drove Twitter’s popularity and helped them attract more users to the platform, thus increasing their userbase.
Tweets Posted Each Day
Twitter has an abundance of content, and I mean what I say. The short life-span of the tweets makes it a must to post multiple times a day if you want to cultivate an engaging follower base.
On average, Twitter users post over 5000 tweets every minute. Over 500 million tweets are posted by the users on Twitter each day. That is a whole lot of tweets, isn’t it?
Marketing on Twitter is not an easy task, you have to put in much more effort if you want to amass an engaging and loyal follower base to propel your brand to new heights. Unlike Facebook or Instagram, posting once just won’t help you get the users’ attention.
Also, knowing the best time to tweet greatly helps. Posting tweets when your users are online can help you maximize engagement for your tweets.
B2B Marketers on Twitter
Over 82% of B2B marketers use Twitter to promote their business and to connect with consumers. In fact, Twitter is the second most preferred social media marketing platform after LinkedIn with 91% of B2B marketers.
Also, over 27% of B2B marketers use Twitter ads to promote their business and to reach a wider audience size.
Twitter is one of the most of the top 5 social media networking platforms in the United States. 19.4% (68.7) of Twitter users are based in the US. It’s also the most popular social media networking platform in Japan.
Japan is the second biggest market for Twitter followed by India as the third-biggest market. Also, the European markets are catching up and are very close to India in terms of the number of users.
Most Used Emoji
It’s been a long time since emojis were first introduced. It helped users’ express emotions with just a few emojis. This was beneficial especially for Twitter users, due to the character limit on tweets. It helped users express their emotions with ease.
Twitter’s Influence in Purchase Decisions
Twitter users are quite open to trying new products and services. Over 40% of users on Twitter buy or try out new products and services. But if the products and services are sub-par, the users do not hesitate to be vocal about it.
Also, influencer marketing has further helped brands and influencers increase conversion rates for brands.
Twitter Audience Growth
While Twitter falls way behind in the size of the userbase when compared to social media giants like Facebook and Instagram, they have been steadily increasing their userbase.
The current US userbase accounts for 19.4% (68.7 million) of all users. It is also the biggest market for Twitter and 9.6% of users significantly increased their activity in 2020. The second biggest market for Twitter is Japan with 14.16% (51.9 million) users. India is the third biggest market for Twitter accounting for 4.92% (17.5 million) of the entire Twitter userbase.
Twitter also increased its audience in several countries in 2020. The German userbase grew by a staggering 30% in the Q4 of 2020 and now accounts for 5.45 million Twitter users. Whereas, Canadian users have also increased their Twitter usage and now 50% of users check Twitter daily.
Twitter account suspensions
Twitter as a social media platform has always put in great efforts to stop the spread of fake news and accounts that incite violence. One of the most impressive steps taken by Jack Dorsey himself was banning the former President’s account, Donald Trump.
Twitter also banned over 925,700 accounts including the ones associated with the QAnon conspiracy. These accounts not only spread fake news but also incite violence.
To put it in simple words, Twitter has taken major steps to block fake accounts as well as accounts that tarnish Twitter’s reputation as a credible and readable information source.
Twitter for customer support
Twitter is a great social media platform that thrives on real-time conversations and can help you promote your brand. But it is also a great customer support mechanism.
Twitter is the most sought-after platform by users to express their opinions, share their experiences, or engage with other brands. Many brands even go so far as creating a separate account just so users can easily connect with brands and sort their issues. 19% of retail banks have already created a customer support Twitter account to help their customers.
Twitter may not be the biggest social media platform, but it still has a significantly large audience. Twitter ads can help you 5.8% of the world’s population over the age of 13.
Advertisers spent over $808 million on Twitter ads in the Q3 of 2020. This increased Twitter’s ad revenue by 15%. Website carousel ads also showed a 15% increase in the CTR.
Twitter publishing stats
2020 was one of the worst years for many, the year began with the devastating Australian bushfires, followed by the Flash floods in Indonesia, followed by more natural calamities, protests, and off-course COVID19 that affected the entire world.
COVID19 was the most discussed topic on Twitter followed by the #BlackLivesMatter movement. Twitter has always been a platform for discussing important social and political issues, and it doesn’t seem like that’s going to change anytime soon.
Most Tweeted Topics
Twitter is a popular website where users can debate, argue, criticize, and provide opinions on various topics. There are various communities that you can engage with. Let’s look at which communities have been the most popular in 2020.
People were confined to their homes due to the worldwide pandemic and social media was the only escape. These are topics that were tweeted the most in 2020.
- Users posted over 7000 tweets each second related to movies and TV
- While all major sports events were canceled or delayed, sports were still a popular topic. The Super Bowl was the most popular sports event discussed
- Gaming was another topic that was quite popular in 2020
- Tweets about cooking increased by 300% in 2020.
Twitter is a social media platform that offers great opportunities and prospects to help expand your brand’s social media horizons. It should definitely be a part of your social media marketing strategy. With over 355 million monthly active users and an increasing userbase can offer great prospects for your brand.
Start leveraging Twitter’s potential to propel your brand to the next level and establish your authority in the industry. TrackMyHashtag is a great Twitter analytics tool that can help you track, monitor, and analyze your performance metrics in real-time. The insights can help you plan data-driven marketing strategies to increase your brand’s social media presence, engagement, and conversions. Do give it a try.