Social media trends change faster than you imagine. With such erratic changes and updates, it is difficult to increase the organic reach of your content. Hashtag marketing is no longer as simple as adding a #hashtag to a targeted keyword.
Today, brands must not only leverage popular hashtags but should also capitalize on emerging trends and hashtags popular among communities. Doing so can help you find topical content and plan an effective hashtag marketing strategy.
What is a hashtag?
Social media is an enormous pool of content, and it’s difficult for users to navigate and find relevant content. In the initial days, Twitter was facing a similar impasse.
Chris Messina a Twitter user suggested the use of hashtags to categorize content on Twitter.
Hashtags: The use of hash or pound symbol (#) before a targeted keyword #socialmediamarketing is a hashtag.
Hashtags play a key role in enhancing your brand on social media. However, finding the right hashtag to increase the organic reach of your brand is a priority.
Social media trends chance on an unprecedented scale. Hashtag analytics is vital for keeping your marketing efforts aligned with rising trends. It can help you find trending and popular hashtags for your marketing campaigns. You can also measure the impact of your hashtag marketing efforts in real-time.
TrackMyHashtag is an advanced AI-based event and hashtag tracking tool that can help you elevate your brand on Twitter.
TrackMyHashtag’s real-time hashtag tracking enables users to obtain:
- Real-time engagement metrics
- Identify engaging media, hashtags, and URL’s
- Geographical insights in real-time
- Analyze social media campaigns of your competitors
- Identify influencers to promote your brand
TrackMyHashtag can help boost the overall reach and impressions of your content. You can monitor and improvise your hashtag marketing strategies in real-time. All the features combined can help you maximize the impact of your social media efforts.
Hashtag marketing tactics
Now that we are aware of hashtags and hashtag analytics tools, let’s discuss some effective hashtag marketing tactics to boost your social media presence.
Use popular hashtags to increase organic reach
With the ever-increasing no of users and the content shared by these users on Twitter, it is difficult for brands and marketers to increase the reach of their content by simply using a hashtag. Even so, hashtags are the most potent means to increase the reach of your content.
Hashtag analytics tools can help you find the most relevant and popular hashtags to increase the reach of your content. Leveraging these hashtags can boost audience reach and the prospects for consumers.
You can also use hashtag tracking to identify resonating content for audiences with similar interests.
Leverage hashtags to reach out to the target audience
Hashtag marketing can also help small businesses generate awareness about their products and services. Hashtag analytics tools can help you identify and track trending conversations related to your domain.
Engaging in these conversations can help in generating awareness for your brand, increase engagement and followers. You can further analyze the engagement metrics; the insights can help you identify the target audience for targeted marketing efforts.
Optimize posting time
Twitter has a vast pool of content, users post over 6000 tweets every second. Although, the average lifespan of a tweet is 15-20 minutes. If you do not post content in the right timeframe, it might get lost in the users’ Twitter feed.
Twitter analytics tools can help you identify the time frame when the users are online and are more likely to provide the desired engagement.
Monitor hashtag engagement to measure the impact of implemented strategies
Twitter analytics tools can help you monitor the engagement metrics for your social media campaigns. You can analyze and identify the most effective tactics.
Also, a decline in engagement metrics indicates that the applied strategies are not effective. You can improvise your marketing strategies in real-time. Monitoring engagement metrics can help you identify topical content and hashtags used by Twitter users. These hashtags can help you increase the SEO rankings organically for your content on social media.
Engage with your audience
For years, brands and marketers have used Twitter to update content and for promotional campaigns. But Twitter has evolved, brands have to understand that it’s no longer a one-way street. You have to engage with your followers as well.
Engaging and responding to the audience is now an utmost priority. Engaging with the audiences can help you build trust among the communities. It also gives you a great opportunity to listen to consumer opinions and needs that can help in product development and analyzing demand.
Boost hashtag’s reach through influencers
Social media influencers are individuals that can sway user decisions in your favor. Twitter analytics tools can help you identify influencers that have engaging communities and can increase engagement and conversion rates your brand.
Collaborating with such influencers not only presents an opportunity to promote your brand but also provides prospects for new customers.
Track hashtags and join trending conversations
Engaging in trending conversations related to your industry can help you increase your brand’s reach and awareness. You can leverage such conversations to identify new consumers or target consumers of your competitors with unsatisfying user experiences.
Twitter analytics tools can help you track such conversations with the help of specific keywords and hashtags. Using the right hashtags in these conversations in ongoing popular conversations can boost your brand on social media and help in entering new markets.
Create a branded hashtag and build a community around it
Once you have accumulated a significant follower base, you can build a branded hashtag to represent your brand on Twitter. You can then focus on building a community for your brand by promoting the branded hashtag.
The community can help you create content and influencers that engage with your brand can help you promote your brand. The community can help you promote and grow your brand, along with defining segments and product development.
Promoting contests and giveaways is an effective hashtag marketing strategy
Twitter contests and giveaways are one of the most effective tactics for boosting engagement and accumulating followers for your brand. It also presents an opportunity for brands to engage with audiences.
Users on social media channels like to compete in organized competitions to gain discounts and win products, services, or merchandise from a brand. You can organize contests to promote your brand by giving discounts. In the case of giveaways, it would be wise to organize several small giveaways. It can help you attract engagement and provide the needed momentum as and when needed.
Leverage user-generated content and hashtags
User-generated content campaigns are now more popular than ever as they offer authentic and unique content from several users. You can also use positive feedback as testimonials to improve your brand image and build trust. What would you trust, an advertisement from a brand or genuine reviews from customers?
You must leverage user-generated content to promote your brand. You can organize contests or campaigns based on user-generated content. Encouraging users to share their experiences not only helps in amassing content to promote your brand, but you also get valuable user data that can be used for future targeted marketing efforts.
Hashtag listening on competitors and audiences
Implementing hashtag listening in your marketing strategy is crucial to analyze what people are talking about your brand. Hashtag listening can also help you in analyzing the strategies implemented by your competitors and to measure its impact.
Hashtag listening can help you monitor the hashtag marketing tactics of your competitors and track related conversations in real-time. You can analyze the effectiveness of your competitors’ hashtag marketing strategy and implement similar or improved strategies to boost engagement.
Hashtag listening can also help you in tracking conversations of users with unsatisfied user experiences and resolve them before it escalates into a social media crisis.
The right hashtags can help you increase the reach of your brand on Twitter. TrackMyHashtag is an amazing event and hashtag tracking tool that can provide insights to boost your social media presence.
Start tracking and monitoring the impact of your social media efforts with TrackMyHashtag.
Do give it a try!