Twitter is one of the biggest social media platforms with over 450 million monetizable users. This platform has the potential to be a boon to your business. Developing a large following takes substantial time and effort. As your Twitter following grows, keeping track of it will become increasingly difficult.
A minimal amount of information can be gleaned about your followers by utilizing Native Twitter Analytics. Adding new Twitter followers is the only metric considered. You can’t keep tabs on your Twitter following’s ups and downs.
This makes it challenging to keep track of changes in your Twitter following. As a result, knowing which marketing strategies are most effective, which tweets have the most impact, or why you are gaining or losing followers is difficult.
Keep an eye on the number of people who are following you on Twitter to ensure that you have a firm grip on the expansion of your fan base. We’ll go through how to keep tabs on the growth of your Twitter following in this article. To get things started, let’s get right to it.
Why Tracking Your Twitter Follower Growth Is Essential?
The number of people who are following you on Twitter is a good measure of the success of your marketing initiatives. The number of people following you on Twitter will drop if your strategy isn’t working, and vice versa.
This metric can help you identify which strategies are working and which aren’t. It will help your brand gain more exposure and authority on social media. You can learn a lot about effective social media tactics from industry leaders by keeping an eye on what they’re doing and how they’re doing it.
The Benefits of Tracking Twitter Followers Growth
Here are some key benefits of tracking Twitter follower growth.
Review and revise your previously published material
The content you post on your social media sites may have led to someone unfollowing or refusing to follow you. Look at the tweets you sent during the decline in your follower growth, it will help you identify the content that users are not interested in. Maintaining high engagement and attracting new followers are two major goals for any business or brand and by tracking your follower growth you can measure the impact of strategies you implement to achieve them.
It’s important to evaluate the caliber of your fans
You can learn a lot about the quality of your Twitter followers by analyzing the accounts that follow you. For example, you may discover which of your Twitter followers are more likely to follow or engage with your profile on Twitter. It’s now possible to tell the difference between a real following count and a fake one.
Find engaging content topics
Your followers’ growth and fall can be correlated with what you’ve shared. If you have a good idea of who your audience is, you can better customize your material to their specific needs.
Take a peek at the most shared/retweeted media and tweets. To encourage involvement, a range of media can be used, including short videos, blogs, and updates about current events. If you want people to come back to your site again and time again, you need to provide them with valuable material.
Determine the most effective ways to promote your product or service
Keeping tabs on how many new followers you gain or lose is a good way to gauge the effectiveness of your marketing efforts. When the number of people who follow you grows slowly, it’s a sign that your marketing tactics aren’t working.
When performance indicators are high, the strategies are effective and should be applied again in the future to increase your audience.
Be on the lookout for fake fans and influencers
Influencer marketing is one of the most effective paid marketing strategies. It’s possible to see which of your Twitter followers has a significant following using the “track Twitter followers” option.
Some influencers that interact with your brand may not be able to help you. Influencer marketing partnerships are sought after by “fake influencers” as well. Due to the lack of a substantial following, these accounts will accomplish nothing for your marketing efforts in terms of increasing awareness of your brand or driving sales.
Prior to striking a deal with an influencer, maintain checks on their Twitter development, examine their follower base, and evaluate their impact on your brand. By collaborating with the proper influencer, you may increase your brand’s visibility, public perception, and sales.
Using FollowerAudit, to track the growth of any user's Twitter following
Despite the fact that Twitter Analytics provides some information about the growth of your Twitter following, the information is extremely limited. False accounts and automated bots are also on the rise, so you should always keep an eye out.
With FollowerAudit, you can keep tabs on the number of people who have followed any public Twitter account. Twitter accounts that are inactive or false can be detected with this program. Additionally, it tracks how many followers a person has, making it easier to recognize notable individuals. Research into an influencer’s fan base may help you identify the right brand advocate.
Features that make FollowerAudit the most useful:
- Keep an eye on your Twitter account’s growth over time.
- An examination of fictitious fans
- Analyze the people who follow you on Twitter. Compile a list of your Twitter followers and a list of your unfollowers
- Identify those who can have an impact on others.
Premium plans start at $29.99 per month for the entry-level option.
Your Twitter follower count is critical to formulating a strategy for increasing your Twitter following and social media visibility. Measuring the growth of your Twitter following with Twitter follower tracker tools can help you better understand your audience and design marketing plans that are focused. Because of this tactic, more people will become aware of your company’s name and its products.