Promoting brands on social media now has more prominence than ever in the history of marketing. Brands and marketing agencies now use social media to make consumers aware of their products, events, and marketing campaigns.
Hashtags are a free and fast way to appeal to the worldwide consumer-base. They tremendously help brands and marketing agencies in tapping into potential markets and exploring new social media horizons.
With the meteoric rise in social media marketing, the demand for tools that help in dissecting the online conversations is also growing enormously. These are special platforms that perform ‘Social Listening’ for your brands.
What is social listening?
Social listening is the means to monitor engagement and conversations related to your brand on social media. The goal is to analyze consumer sentiments by dissecting conversations related to your brand.
Social media listening involves tracking hashtags and conversations related to your brand using keywords, @mentions or hashtags. Third-party tools play an important role in monitoring social media activities and key performance indicators (KPI’s).
Apart from understanding user perspectives, social listening can also help you in gaining customer feedback.
Social media is now the go-to means for consumers to share their experiences or complaints. Most consumers do not engage directly with the brand and social listening tools can help you in tracking such conversations so you can have a solution ready before you lose the customer.
Hashtags in Social Listening
Hashtags play a key role in differentiating content for users with aligned interests on Twitter. Hashtag tracking and monitoring is the easiest way to identify conversations related to your brand.
For instance, if we type #socialmediamarketing in the search bar on Twitter, it will display content related to social media marketing.
You can further catalogue your search by using hashtags such as #SEO, #sem and more to get relevant content.
What is a hashtag?
A hashtag is a tag for categorizing content on Twitter and was introduced by Chris Messina. The pound sign (#) precedes the focus key phrase in the tweet metadata.
The aim is to categorize content for users with similar interests and make it easier to find.
Types of hashtags
Throughout the diverse stages of social media marketing, a brand requires different types of hashtags. The hashtags vary based on the kind of promotion. The following are some hashtags based on the promotional scenarios.
- Branded Hashtags
Brands often create a hashtag that resonates with their brand on social media. It helps them track conversations and identify the positive and negative sentiments of users towards the brand.
Tracking hashtags or conversations and analyzing the sentiments helps you in identifying the likes and dislikes of consumers. Thus, reaching out to consumers and building conversations helps to show appreciation and ensuring customer loyalty.
- Campaign Hashtags
Campaign hashtags are purpose-driven marketing efforts to elevate your brand and gain more consumers. For example, Coca Cola introduced its #ShareACoke campaign which let consumers personalize the name of their loved ones on their product.
The campaign gained a huge boost as users flooded their Twitter feed with names to feature on the product.
- Event Hashtags
Marketers and brands often use hashtags to promote a major event aimed at improving public relations and to display brand values.
One such example is #CES2020, by using the hashtag marketers and brands can leverage the exposure of the event to promote their brand and directly interact with their consumers.
- User-generated Hashtags
User-generated hashtags are created and popularized by individual Twitter users (#Travel). These hashtags gain popularity for a short time ranging from a few days to a couple of weeks.
Thus it is essential to identify and track these hashtags with specific keywords and leverage it to promote your brand.
- Trending Hashtags
These hashtags are the ones that have gained immense popularity on Twitter (#MotivationMonday). Brands can track and capitalize on such hashtags to enter into conversations with their communities.
It not only presents an opportunity to promote your brand but also aids in finding new potential customers.
Social listening Tools
The use of social listening tools can give you a competitive advantage and help in developing decisive strategies to maximize the success of your social media campaigns.
The following are some of the best social media listening tools you can use to stay a step ahead of your competitors.
TrackMyHashtag is an amazing hashtag analytics tool for brands when it comes to identifying content that resonates with your audience.
It offers real-time hashtag tracking and monitoring features along with instant engagement metrics for the same.
- Real-time hashtag tracking
- Identify most engaging hashtags, media, and URLs
- Analyze social media campaign of your competitors
- Geographical insights
- Identify Influencers
Keyhole offers hashtag tracking benefits along with engagement metrics in real-time.
It also enables you to tailor content as per user preferences and helps in improving your social media approaches to boost your campaigns.
- Engagement metrics in real-time
- Track hashtags and predict future performance
- Identify trending hashtags and keywords
- Analyze your competitors
Twitonomy provides in-depth analytical reports on any public Twitter account with insightful metrics on the historical Twitter data.
It offers search analytics including top languages, hashtags, keywords, and Twitter handle traction.
- Twitter profile analytics with tweets, retweets, mentions, and hashtags
- Insights about your followers and following lists
- In-depth reports on your tracked hashtags
- Interactive map of users who mentioned you in their tweet
4. Tweet Reach
TweetReach offers real-time hashtag tracking, Twitter profile monitoring, and report-ready trackers to evaluate engagement metrics.
It also helps in identifying influencers with engaging audiences to promote your brand.
- Measure direct and earned engagement
- Perform competitive analysis
- Identify the best time to tweet
- Identify and track trending hashtags and URLs
Brand24 offers instantaneous engagement metrics on your social media campaigns and evaluates the impact of targeted keywords and hashtags.
Users can identify and track hashtags along with mentions to measure impact of their social media efforts.
- Social media analytics on multiple platforms
- Real-time metrics for social media campaigns
- Track hashtags, keywords and URLs
- Identify the latest trends
Social media listening tools can help you track hashtags and conversation related to your brand along with real-time performance metrics for the same. The performance metrics offer great insights to boost your social media campaigns. It helps you in elevating your social media engagement by analyzing conclusive engagement metrics.
You can also monitor and analyze the social media moves of your competitors. Further, you can implement similar or improved strategies to maximize engagement.
TrackMyHashtag is an excellent social media listening tool that can give you the edge over your competitors. Do give it a try!