Hashtag Campaigns

Once upon a time, brand reputation was guarded by press releases and public relations teams who had days—sometimes weeks—to craft responses.

Explore how you can use hashtags to drive in engagements across various social media channels and create traffic generating hashtags marketing campaigns.

Hashtags have evolved from simple social media markers into powerful data points that reveal how audiences think, search, and engage. Each hashtag gives marketers a real-time snapshot of what matters…

In the digital age, health conversations no longer take place behind closed doors. They unfold across hashtags, social feeds, and comment threads. This shift is especially visible in the realm…

Hashtags on Twitter are a popular and effective marketing tool. It has emerged as an excellent means to promote your brand, or to generate feedback from your customers. Hashtags also…

With over 1 billion active users, LinkedIn is among the most popular social media platforms. LinkedIn is primarily used for B2B connections between professionals and companies. Moreover, there are many…

Hashtags are now used by every major social media platform. Although, the importance of hashtags differs on social media platforms. Some use hashtags excessively (Instagram) and then there are platforms…

It is critical to employ narrative strategies to provide context and meaning to your measurements to explain your findings adequately. This entails presenting your statistics in an approachable manner through…

At a time of real-time marketing, success often hinges on a team's speed and intelligence in acting upon data. With social media shaping brand conversations and consumer sentiment daily, marketers…