Twitter was introduced as a micro-blogging platform, the first tweet ever sent was through an SMS. It was designed to help communicate with a small group of people. Although, in the last decade, Twitter has risen as an influential social media marketing platform. In this post, we are going to discuss some of the most creative Twitter marketing campaigns announced by brands.
Twitter has fewer daily and monthly active users compared to other marketing giants. But it has a much more mature audience and a high ratio of monetizable users actively checking their timelines. While every major brand and marketer is trying to reach the audience on Twitter, there are some that stood out.
Now that we are down with the fine-print, let’s not waste any more time and look at the 10 most creative Twitter marketing campaigns of all time!
1. #MoveWhatMatters UBER
Stay home if you can. And with drivers, delivery people, and restaurants, we’ll help #MoveWhatMatters:
10 million free rides and deliveries of food for frontline healthcare workers, seniors, and people in need.
Learn more → https://t.co/zH3Yam5P7D
— Uber (@Uber) March 31, 2020
The year 2020 has been troubling for many. The worldwide pandemic forced people to stay indoors and even work from their homes. While this affects Uber’s business, the brand decided to put the safety of its users first. Uber launched one of the most creative Twitter marketing campaign with the #MoveWhatMatters. The brand tried to enforce the safety standards that were recommended by doctors and health authorities. In these troubling times, Uber encouraged people to prioritize staying at home and move only when necessary to minimize the spread of COVID-19. Where people unsure of how safe they were, Uber ensured they that the health and safety of their consumers was of utmost importance
2. #GroupNugs Wendy’s
Come to Wendy’s drive-thru this Friday and get FREE 4pc nuggets. No purchase necessary and not a single string attached. pic.twitter.com/tRx2bZQn2M
— Wendy’s (@Wendys) April 21, 2020
The widespread COVID-19 pandemic forced people worldwide to go on lockdown. In the midst of the lockdown, the popular fast-food chain realized that many people have been deprived of social connections. To ease the unrest among the general public, Wendy’s announced its marketing campaign. The campaign urged people to send their friends free ‘GroupNugs’ (10 pieces of chicken nuggets). Wendy’s also gave drive-through customers free 4-pieces of chicken nuggets. Not only did the campaign gain substantial press coverage, but it also generated positive reactions from users all over Twitter and the internet.
3. #IceBucketChallenge ALS Association
Research funded by #IceBucketChallenge donations recently led to a breakthrough in understanding a disease pathway behind the most frequent cause of inherited #ALS and frontotemporal dementia (FTD). Learn more: https://t.co/57N1cJL34S #MND #ALSIceBucketChallenge pic.twitter.com/UyB6p2fVnW
— The ALS Association (@alsassociation) February 12, 2018
The ALS Association started a Twitter marketing campaign #IceBucketChallenge to generate awareness about ALS (Amyotrophic Lateral Sclerosis). The campaign activity involved pouring a bucket of ice water over your head by yourself or by another person. The campaign quickly gained momentum, many celebrities and influencers participated in the challenge to help generate awareness about the disease. The massive success of the campaign is a great example of engaging awareness campaigns.
4. Coca Cola #ShareACoke
When the Dodgers #ShareaCoke, they’re already hitting it out of the park. ⚾️
— Coca-Cola (@CocaCola) October 27, 2018
The Coco-Cola Company is a widely known multinational non-alcoholic beverage manufacturing giant. In 2014, it launched a Twitter marketing campaign with the hashtag #ShareACoke. Coca-Cola replaced its brand logo with 250 of the most popular names on the 20-ounce bottles in the United States. Social media users were encouraged to find a bottle with their name on it and share their personal experiences. Thousands of users flooded Twitter with images and stories, sharing their personal experiences.
The marketing campaign helped the Coca-Cola company connect with users on a personal level. The user-generated content also helps in increasing the reach and engagement of the campaign.
5. Charmin #TweetFromTheSeat
— Charmin (@Charmin) September 13, 2016
Creating an engaging Twitter marketing campaign for a toilet paper brand is not easy, imagine opening a conversation on toilet paper. However, the Charmain marketing team developed an amazing campaign that I wanted to share with you. Over 40% of social media use mobile devices in the bathroom. Charmain saw this as an excellent opportunity to create a marketing campaign to promote their brand. It encouraged users to share funny incidents while they were busy on a toilet seat. The campaign quickly gained momentum and build some really amusing conversations on Twitter. The genius idea of sharing humorous and heartwarming toilet experiences propelled Charmain to be one of the sassiest brands on Twitter.
6. Calvin Klein #MyCalvins
— calvinklein (@CalvinKlein) December 12, 2020
The widely known and sought-after fashion brand, Calvin Klein debuted its marketing campaign in 2014. The brand is very popular among the youth. It resulted in users posting a ton of user-generated content (photos), proudly displaying their cotton underwear with the Calvin Klein name on it. The campaign brought substantial growth to all the social profiles of the brand. This proves that there are a ton of ways to drive engagement without forcing the users to participate. It is probably one of the best ways to instill brand loyalty.
The clothing giant again introduced the campaign in 2016. But this time, it only used celebrities and influencers to post stunning photos to promote their brand.
7. Red Bull #PutACanOnIt
— Red Bull (@redbull) November 11, 2014
Red Bull’s #PutACanOnIt is a great example of brands that have fun with their followers while also promoting their brand. The campaign required users to post photos of everyday objects or moments with a Red Bull drink but with a bit of creativity. Thousands of users posted some really amusing and humorous photos with the Red Bull can. The campaign was a huge success and made Red Bull one of the most recognizable brands worldwide.
8. Burger King
why is Burger King liking my 8 year old tweets? pic.twitter.com/q8xL1S23NG
— Casey Neistat (@Casey) January 24, 2019
Burger King introduced one of the most creative Twitter marketing campaigns at the beginning of 2019. The marketing campaign managed to create substantial buzz for a fraction of the cost. Burger King started liking the tweets of influencers that were 8 years old. People started questioning the actions of their marketing team and this created conversation related to their brand. When there was enough buzz, Burger King announced that it will be reintroducing its Funnel Fries that was discontinued 8 years ago.
While the campaign garnered massive engagement on a very low budget, people questioned the ethics of such a marketing approach. Casey Neistat a popular YouTuber and influencer was the most vocal individual that questioned the marketing tactics as he does not promote junk food.
9. #BlackLivesMatter Movement Against Racially Motivated Violence
#BlackLivesMatter let’s never forget that.
Photographed by my self. pic.twitter.com/pTWbPPgk14
— Joseph Lavaly 🇸🇱 (@joeylavz) March 25, 2021
The acts of violence and racism towards the black community in the US is not something new. Since 2013, politicians and activists have often raised this topic especially during the elections but no major decisions were taken to make the black people feel safe. But, a series of awful and unjust events resulted in a nationwide protest. Soon social media platforms including Twitter were used to generate awareness using the hashtag #BlackLivesMatter. A diverse group of people started tweeting to make the government acknowledge the injustice against black people.
10. #WantAnR8 Audi
— Audi USA (@Audi) October 30, 2013
A Twitter user expressed his desire to own an Audi R8 with the #WantAnR8. Audi was quick to act on this opportunity and announced its marketing campaign. It encouraged the users to post tweets explaining why they want an Audi R8. The best response or tweet would get a chance to own an Audi R8 for a day.
The rare opportunity to own a renowned sports car even for a day, motivated thousands if not millions of users to post tweets.
TrackMyHashtag: Twitter hashtag tracking tool
TrackMyHashtag is an AI-driven paid Twitter hashtag and event tracking analytics platform. It can help you track any hashtag, keyword, @mention, and marketing campaign on Twitter. The intuitive analytical dashboard provides various insights and analytics that can help you make data-driven decisions and enhance your Twitter marketing strategy.
Key features of TrackMyHashtag,
- Track any hashtag, keyword, or @mention in real-time
- Identify trending and popular hashtags
- Find resonating content
- Spot industry influencers
- Monitor performance metrics in real-time
Apart from real-time Twitter data tracking, TrackMyHashtag can also help you extract historical Twitter data related to any event, hashtag, @mention, or keyword.
The above-mentioned are some of the most creative Twitter marketing campaigns I have come across. If you think there’s any social media campaign that should be included in the list, do let me know in the comments.
Also, no matter which social media platform you choose to promote your brand; monitoring and measuring the impact of implemented marketing strategies is a must. It can help you analyze the performance metrics in real-time and determine the effectiveness of implemented strategies. It also helps you improvise strategies in near-real-time if the performance metrics are not up to the mark.
Start tracking and monitor the impact of your marketing approaches with TrackMyHashtag, today. It will help you uncover valuable insights that can enhance your Twitter marketing strategies and increase your social media presence.