Top 11 Twitter Marketing Tools To Use In 2025

With a large and active user base, X (Twitter) is a treasure trove for all marketers. However, running a successful marketing campaign on Twitter is tricky, as you’ll need to stay active on the platform to identify the latest trends, market niches, and get ideas for valuable content.

Twitter has gone through many changes. When you look at this platform in 2025, it has completely shifted from its original identity. And with the arrival of features such as Grok AI, this platform continues to evolve.

Therefore, every brand and market needs to include Twitter marketing tools in their marketing strategy to keep up with this app.

Twitter marketing tools let you track and manage your performance on the platform. In addition, a good Twitter marketing tool also helps you monitor your competition.

In this guide, we’ll explore some of the best Twitter marketing tools that you must use in 2025 to improve the results of your Twitter marketing campaigns. So without further ado, let’s explore some of these tools.

What is an Ideal Twitter Marketing Tool?

There are a variety of Twitter marketing tools that offer several things. Therefore, you must know your own needs and research if the tool you are selecting can fulfill your needs. These features do look interesting to try, but they cost a premium. So you shouldn’t spend extra money on the features you don’t need.

Twitter marketing tools offer features such as –

• Content Creation
• Performance monitoring
• Social listening tools to identify trends
• Automating publishing posts
• Ads monetization
• Sentiment Analysis tools

These are some of the most common features that most marketing tools provide, as they are usually in demand among marketers.

How do you select the right Twitter marketing tool?

Among the various tools available right now, selecting the right one for you can be tricky. Therefore, to save your money and the feeling of missing out on the best Twitter marketing tools, we’ve listed down some factors that you should consider while choosing the right tool –

• Understanding your needs – The main factor to consider is why you need a Twitter marketing tool. You might need a tool for a single purpose, such as automating tasks, monitoring your growth, or helping find trends. However, there might be cases where you’ll need several features in a single tool. Therefore, you’ll need to list down all of your needs and search for the tool that will provide you with all the features you need in a single place.

• Research and analytics – X has a vast database from 2006 that is accessible and helpful for many marketers. Tools that feature Twitter historical data can fetch and give you access to this Twitter data.

• Budget – Prices differ greatly. While some tools demand monthly memberships, others provide pay-per-report models or free levels. Consider whether a tiny plan will work or if you require an infinite number of seats.

Top Twitter Marketing Tools In 2025

1. TrackMyHashtag

If you are looking for a tool to get access to Twitter Historical Data that is more flexible and readily available than standard data that is provided by the platform itself, look no further than TrackMyHashtag. With this Twitter marketing tool, you get access to the Twitter historical data for as many tweets as you like.

Moreover, you also get access to a dedicated dashboard for various metrics such as top tweets, languages, source, etc. There are different prices as per your needs, starting from $99.99 up to $369.99 and more.

2. Planable

Twitter content scheduling, approval, and planning are made easier with Planable. It has video and image editors and uses artificial intelligence (AI) to speed up content creation. By offering tools like comments and real-time feedback sharing, it expedites the approval process for content. Additionally, Planable offers social media analytics that, by producing reports based on real-time campaign data, assist strategists in gauging audience engagement and content performance.

You can choose from yearly and monthly plans starting from $33-39 up to $49-$59, respectively.

3. Sendible

This social networking platform was created especially for agencies that have several clients. Sendible offers various additional tools in addition to the majority of platforms’ tools, such as audience management and interaction choices. Their automation tools, which help you save time on time-consuming chores, are one of their greatest advantages. You can add branding to your dashboard as well.

Along with many other integrations, Sendible offers a royalty-free image search, a YouTube search, Canva’s graphics editor, and much more. Depending on the number of clients and profiles you require, prices start at $29 and go up from there.

4. Agorapulse

Another well-liked social media management tool for Twitter and other sites like Facebook and Instagram is Agorapulse. This emerging tool will facilitate connection-making, audience expansion, and interaction with Twitter followers.

Scheduling, automation, hashtag analysis, customization (with labels), and saved searches are all areas where Agorapulse can be useful. It features a user-friendly UI, mobile-friendly apps, and customer assistance choices. On the downside, their pricing can be high, and their mobile application occasionally lags. For instance, their medium plan costs $79.

5. Sprinklr

From content scheduling to success reporting, Sprinklr can handle it all, and AI automations speed up a lot of it. When combined with their other specialized software suites for marketing and customer support, Sprinklr’s full potential is realized.

Sprinklr works best for big businesses with many touchpoints and stakeholders, like franchises, because of its emphasis on integrating social media, marketing, and customer support. The monthly cost of Sprinklr Social is $249 per team member. A $249/month Sprinklr Service subscription is also necessary to utilize all of Sprinklr’s features, and more funds are needed for its marketing and consumer intelligence platforms.

6. Hootsuite

You may enhance your social media presence with the use of Hootsuite’s Twitter management tools, which are an industry standard for social media marketing. Social media managers can use Hootsuite to manage customer service concerns, expand their followings, plan and automate their social media presence, search and filter Twitter conversations using hashtags or keywords, and more.

Hootsuite is among the greatest if you work with business campaigns every week. It offers a plethora of tools for campaign creation and management. The biggest criticism of Hootsuite? For many new users, navigating their user interface can be challenging. Hootsuite also offers a limited-time free plan.

7. Bitly

Any URL may be shortened using Bitly to create a copy-and-paste version that is ideal for social media postings or any other place you wish to organize links. You can monitor clicks and interaction on every link in your Bitly account, and it’s free.

The free version of Bitly is sufficient if you only need to shorten URLs quickly; however, the pricier plans include premium capabilities like branded links and UTM link construction. If your social media scheduler doesn’t have this feature, you can add trackable links to social media posts. Additionally, there is no cost.

8. Google Trends

One of the greatest free research resources available for circumventing the Twitter algorithm is Google Trends. View the most popular search terms in your nation or throughout the world, as well as a trend analysis of the popularity of any given query over time. The most helpful feature is the ability to compare terms. You can see which search word is more common, but you can also find out what people are interested in and what similar searches they are typing in.

9. Tweetdeck (X Pro)

One of the most widely used Twitter management tools for marketers is Tweetdeck. At first glance, it might appear to be a straightforward platform with many columns for tweeting and monitoring. But Tweetdeck allows you to manage several Twitter accounts in one location, along with lists, hashtags, mentions, and more.

The fundamentals—real-time tracking, organization, engagement, and more—are elevated by this marketing platform. It’s a straightforward yet comprehensive tool for a lot of the things you’ll need to do on Twitter. Reaching your audience, creating Twitter lists, scheduling tweets, and keeping an eye on trends or conversations are all possible.

Tweetdeck might not be the best option for you if you’re searching for additional capabilities, such as brand monitoring or more assistance with customer service management. Tweetdeck has now been changed to X Pro.

10. Canva

Canva, a well-known tool for modifying images, videos, and templates, is another well-known brand on social media. Any professional-looking X material you require can be quickly and simply created with pre-sized design templates for X (Twitter) and other social media platforms.

You may scale any design you’ve created, and Canva will make sure it still appears proportionate at the new size. This makes it ideal for rapidly producing platform-optimized material that is appropriate for cross-posting. The monthly cost of the Team plan is $10 per participant (minimum three) and $15 per person for individuals.

11. Twitter Thread Maker

Twitter Thread Maker is a straightforward yet incredibly useful application that does just that—it divides lengthy posts into neatly organized posts in a thread. Popular on X, thread posts contain an original post with ongoing content as comments, surpassing the 280-character limit on individual posts for free accounts. The cost is $15 a month for unrestricted access, or free for up to five posts per month.

This is a straightforward Twitter app that excels at one thing. Anyone looking for a quick technique to generate X threads without having to count characters themselves can use it.

Conclusion

Twitter marketing tools can be helpful for various purposes and offer a variety of features. Moreover, you can select from free and paid as per your flexibility. So if you are missing out on some of these Twitter marketing tools, you should add them to your marketing strategy. Additionally, you can check out more tools that not only work with Twitter but also with other social media platforms.