Launched in 2006, Twitter (now X) is one of the most popular social media platforms. This micro-blogging platform is known for its conversational tone that allows users to connect on a more personal level. Brands and organizations use this platform to connect with their audience/consumers similarly.
Over the years, Twitter gained more popularity and has now become a go-to platform for users around the world to post the latest updates on various topics and follow global trends.
Twitter has now also become a great place for marketers and brands to connect with their audience and launch various campaigns to get high engagement/reach. In this article, we’ve gathered some important Twitter statistics and facts that every marketer should know to create compelling campaigns.
With these Twitter stats, you can determine if this is the right platform for your marketing campaigns. So without further ado, let’s have a look at these Twitter statistics.
Top Twitter Statitsics
Before we begin, here are some facts about this platform –
- The company was founded in 2006.
- Elon Musk became the new owner of Twitter in 2022.
- Twitter was rebranded as “X” on July 24th, 2023.
- The headquarters of this platform is in San Francisco, California, United States.
- Twitter ranks 14th based on the number of users. The platform dropped from 12 in 2024.
Twitter Active Users
Twitter has about 611 million monthly active users. The United States leads this stat with over 100 million Twitter users hailing from there. 41.5 million of these users spend an average of 30.9 minutes daily on this platform and are being monetized.
When it comes to staying active and sharing content on the platform, the majority of Twitter users from the United States aren’t that active. Only 10% of users are responsible for 92% of tweets being posted on the platform.
How do People Use Twitter?
Interestingly, most Twitter users in the US use the platform either for entertainment or to watch news. Here is a breakdown of how people use this platform –
- 48% for entertainment or news.
- 34% for contacting friends and family.
- 33% to follow companies/brands.’
- 14% for strengthening professional work.
- 12% for other reasons.
Twitter Users Age
As per data, Twitter is gaining popularity among Gen Z. There has been a 12% increase in Gen Z users on Twitter from 2022 to 2024. Adults aged between 18-29 are the top Twitter users in the US. The next big group is of users aged between 30-49.
Twitter User’s Gender
Twitter has a 2:1 split of males and females. In America, 25% men use X, but only 17% of women use this platform. This data indicates a great potential for marketers targeting a male audience. Globally, 63.7% of users identify as male, and 36.3% are female.
Twitter Users in Different Countries
Here is a Twitter user percentage in different countries as of October 2025-
As you can see, most user traffic on the platform comes from international communities. Japan has seen a significant increase in the number of Twitter users in the country, with almost 64.1% of all people in the country’s population.
India also hosts a large number of Twitter users. Given the population size of this country, Twitter can see great growth in the number of users from India. The Indian Prime Minister, Narendra Modi, is among the most followed people (currently 8th) on the platform and uses it regularly to give various updates.
Conclusion
Using these Twitter statistics can result in better marketing campaigns and also help you familiarize yourself with the platform you plan on using for various purposes as a brand, marketer, or content creator. Twitter stats help you save time and effort on researching what works and what does not on the platform. Therefore, make sure to go through all of these Twitter statistics and create an impactful marketing campaign for your brand.
Brand / Business Stats
B2B Marketers Dominate The Platform
82% of B2B companies use Twitter. They use the platform to promote new products, offerings, and services. Therefore, for every B2B company, there is strong competition on the platform.
The best platform for brand communication
79% of Twitter users follow brands on the platform, making it the number one platform for brands and businesses to interact with their audience and promote their services. Moreover, Twitter is the perfect platform to connect with a large audience thanks to its conversational theme. Some brands even use Twitter to handle customer support inquiries.
Twitter Statistics for Marketers
Here are some Twitter stats for marketers to understand and beat the algorithm and reach a larger audience to get high engagement. With these Twitter statistics, you can create more successful marketing campaigns.
Ads are more impactful on Twitter
Most people just scroll past ads on every online platform; however, on Twitter, it is different. According to the platform, users spend 26% more time viewing ads on Twitter. Marketers and businesses can invest more in ads if they get better results on X.
Average engagement rate
The entertainment and media industry sees the most organic engagement rate on Twitter at 1.7%.
Global Ad Engagement
Twitter has witnessed a 35% year-over-year increase in ad engagement globally. This is important for marketers and businesses as it shows that investing in Twitter ads can give better results than other platforms.
Posting on Twitter
On average, you should post 61 times weekly on Twitter. This is way higher than other platforms, mainly because Twitter has a conversational theme and most tweets are text-based. For minimum engagement, the optimum posting frequency is 6.
Best Posting Time
The best time to post is 6 a.m. on Monday. Tuesday is also a good day to post between 3 and 6 a.m. to get high engagement.
Twitter Revenue Stats
Here are some Twitter statistics related to the revenue that this platform earns and how users earn from this platform.
Global Revenue
Each year, Twitter has seen a steady increase in its revenue. In 2022, the platform generated $4.73 billion globally. The only anomaly was seen in 2016-2017 when the revenue graph slightly dipped for Twitter.
Ad Revenue
A proportion of Twitter’s revenue comes from advertisements done by brands to promote themselves on this platform. This platform earned $4.5 million in 2021 from advertising revenue, earning $1.3 million more than in previous years.
Twitter Marketing Expenditure
In 2021, Twitter spent $1.7 billion on promoting itself through various marketing channels.
Raghav is a talented content writer with a passion to create informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
