The Growing Impact of AI on Social Media Analytics and Content Creation

If you want to see better results from social media marketing without investing countless hours or blowing your budget, keep reading.

AI is taking over social media content creation and analytics. In fact…it already has. It’s not a trend going forward, AI is here now. Anyone that’s not utilizing AI driven tools for their social media marketing will quickly fall behind their competition.

Here’s why AI tools should be part of your social media strategy:

Years ago, marketing tactics for social media included hours of meetings for brainstorming, writing posts and captions, manually scheduling everything, and then sitting down to analyse the results. Fast forward to today and AI now automates most of that work. In fact, a recent report showed that 96% of social media marketers are already using AI as part of their daily work.

No really, read that again.

Creative workflow automation is one of the biggest reasons why. Whether it’s generating post ideas, writing captions, or repurposing videos into multiple snippets for other platforms… AI can create hours worth of content in minutes. Successful brands on social media are leveraging AI powered tools to automate their creative workflow and massively scale content.

Want proof that AI workflows work? Here’s what you’ll learn:

• How AI is Impacting Social Media Marketing
• Content Creation On Social Media Is Being Reinvented With AI
• How AI Tools Are Revolutionizing Social Media Analytics
• Creative Workflow Automation: Tips and Strategies That’ll Work
• Here’s What All of This Means For YOUR Brand

How AI is Impacting Social Media Marketing

Social media marketing has always been a battle of who can get more eyeballs on their content. But today, more than ever it’s difficult to break through the noise. Between Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube there are over 5.4 BILLION social media users just scrolling through endless feeds of content every day.

The struggle for brands trying to reach their audience is real.

But here’s the real problem.

Most brands are still approaching content creation the same way they always have. Meet up, pick brains for post ideas, schedule them manually in the scheduler, and then go through the painful process of manually creating reports.

Social media today requires brand content on multiple platforms multiple times a day. Manually creating content at that sort of volume isn’t sustainable.

AI is quickly becoming the solution to that problem. AI gives brands the ability to create more content at a fraction of the time…and without doubling the size of the marketing team.

Win. Win.

Content Creation On Social Media Is Being Reinvented With AI

If you had to guess which area of social media marketing is seeing the biggest shift with AI… what would you say?

Hint: It’s not ads.

Content creation. Creating content for social media is where AI is starting to shine.

Consider this, 60% of marketers are now using AI daily to create content. Just one year ago that number was only 37%. Adoption of AI content creation is exploding because the tools are better than ever.

So what exactly can AI do for you when it comes to content creation?

• Generate ideas based off trending topics tailored to your specific audience.
• Draft social media captions, ad copy, and blog snippets in seconds.
• Automatically edit video, add captions and optimize clips for each social platform.
• Create custom images for your social posts without needing a graphic designer on staff.

But wait, doesn’t this mean robots are taking over our jobs?

NOPE. Not at all.

AI isn’t replacing creativity. In fact, AI tools are designed to be used in conjunction with your marketing teams efforts. The AI will generate ideas and create quick drafts, your team comes in to add personality and the brand’s unique voice.

Brands utilizing AI to create social media content are seeing engagement rates increase by up to 25%. When you’re battling other brands for consumer attention on platforms like Instagram and TikTok, that increase is huge.

How AI Tools Are Revolutionizing Social Media Analytics

Simply put, you can’t have great content without great analytics to back it up.

The smartest brands aren’t just blasting out content. They’re using social media analytics to refine their strategy and double down on what works.

Social media analytics used to mean logging into your platform of choice and pulling a report. Then you’d dump all that data into Excel and try to decipher what everything means. AI automates that process and does it in real-time.

Here are just a few things AI social media analytics can do:

• Get deeper audience insights on who they are, what they engage with most, and when they’re active
• Monitor sentiment around the brand by tracking comments, mentions, and shares
• Predict which types of content will perform best before publishing them
• Monitor competitors social activity to identify gaps in their strategy

The true beauty of AI analytics is that it provides businesses with actionable data. Instead of wasting time guessing what your audience will like, you can use past data to determine what posts will resonate best.

Speed is another huge factor here.

Gone are the days of waiting weeks to get reports on the past month’s performance. AI tools provide real-time analytics that allow you to pivot on a campaign while its happening. See something that’s not performing? AI can flag it instantly so the strategy gets tweaked before it’s too late.

Creative Workflow Automation: Tips and Strategies That’ll Work

Let’s talk about creative workflow automation.

Creative workflow automation is how the most successful teams in social media marketing are able to crush their competitors.

Here are some of the strategies they’re using:

• Turn one long-form video into multiple clips, quotes, and even blog posts.
• Allow AI tools to determine the best time to post for maximum engagement and automatically schedule your posts.
• Run A/B tests on multiple versions of a social media post and automatically implement the winner.
• Take one piece of content and have it automatically formatted for each social platform.

Automating your team’s creative workflow doesn’t mean they’ll be out of a job. Instead, you’ll free up valuable time so they can focus on what AI still can’t do. Strategy. Being creative.

Businesses that have implemented creative workflow automation are witnessing productivity increases of up to 55% within their marketing teams. When you consider how much time is wasted on menial tasks that could be automated, it’s no surprise.

Here’s What All of This Means For YOUR Brand

The worldwide AI in social media market size is expected to increase from $2.69 billion in 2022 to $9.25 BILLION by 2030. That alone should be enough of an indication of AI’s impact on social media.

Every brand needs to start incorporating AI into their social media strategy.

Here’s how to do it right.

• Don’t feel like you have to go all in with AI. Start small by implementing an AI tool into just one part of your social strategy (ex. Content Creation, Ads, Analytics).
• Focus on creating quality content. There’s no point in creating more content if it doesn’t engage your audience.
• Keep the human element alive. Let the AI automate boring tasks and have your team focus on your brands voice and overall strategy.
• Measure, measure, measure. Use AI analytics to determine what’s working and where you can improve.

Wrapping Up

AI is revolutionizing the way we approach social media marketing. From automating content creation to providing real-time social media analytics… there’s no shortage of opportunities to use AI to your advantage.

Businesses that take advantage of AI will see better engagement, higher efficiency, and ultimately better results across their social media channels. Those who don’t? Prepare to get dominated by the competition.

It’s your move. Leverage AI tools to automate repetitive tasks and focus on what matters. Outsmarting the competition and coming up with your next big strategy.

That’s what winning on social media looks like today.