There’s nothing quite like misalignment to turn two otherwise efficient teams into ineffectual, stumbling cogs in a broken machine. This is especially true for businesses that require a marketing-to-sales funnel, as the transition from cold lead to repeat customer is the most fragile part of the whole process.
Fortunately, modern software tools offer a way out of the maze of confusion. Powerful cold email outreach tools enable businesses to find leads, reach out to them effectively, and integrate with customer relationship management software to ensure a stress-free handoff of the lead baton. This article highlights five lead-finding platforms that do this better than the others, saving you the stress of looking.
When it comes to prospecting, there’s nothing quite like Instantly’s Supersearch tool to find your ideal prospects. With a massive internal database of more than 450 million verified B2B leads spanning industries, Supersearch’s strong search and segmentation features are both essential and super effective. Instantly also offers strong outreach features and sweeping integrations with CRMs and other tools, both directly and via Zapier, enabling users to bag and push prospects into sales with ease.
In addition to all these stellar prospecting and external integration features, Instantly even has its own built-in CRM, giving users the ultimate level of interconnectivity with the rest of its features. With effortless team controls and seamless bidirectional data movement, Instantly is a perfect solution for outreach and sales.
Feature Highlights
- Advanced Filters: Get even more in-depth segmentation with Instantly’s advanced search filters in Supersearch.
- Advanced Settings: Customize every part of your prospecting and outreach campaign with advanced settings.
- Clone Clients: Build an ideal customer profile based on previous sales and use AI to find similar leads.
- Waterfall Enrichment: Leverage seven different trusted providers to enrich leads with aggregated, accurate data.
- Smart Site Scraping: Get AI-powered insights into leads and companies by scraping professional sites to enrich your data.
Pricing
- Free trial available.
- Growth: $47/month.
- Supersonic: $97/month.
- Hyper credits: $197/month.
Pros
- Clear, easy-to-use interface and intuitive feature grouping.
- LLM integration to carry out research without leaving the Instantly interface.
- The embedded verification function is four times more cost-effective than competitors.
- Extensive documentation for integrations.
Cons
- Sales teams might need to consult Instantly’s extensive documentation and help section to properly set up some CRM integrations.
2. Saleshandy
Saleshandy is a platform built for pros, and it has the features to back up that claim. Like the name implies, the platform was built for cold email with sales in mind. This includes a massive 700+ million-strong lead database to delve into, as well as direct integrations with leading CRMs and Zapier for automation.
Feature Highlights
- Lead finder: Filter through Saleshandy’s massive B2B database with filters and search prompts to find your ideal leads.
- Multi-layer verification: Ensure data accuracy with validation checks for syntax, domain status, MX records, catch-all domains, and live mail server responses.
- LinkedIn email finder: Use LinkedIn to prospect pre-verified lead emails and phone numbers for outreach.
Pricing
- Free trial available
- Outreach Starter: $36/month
- Outreach Pro: $99/month
- Outreach Scale: $199/month
- Outreach Scale Plus 100k: $299/month
Pros
- Can run prospecting features on a Chrome browser extension.
- Has a full suite of deliverability tools.
Cons
- Some useful features are still in active development.
- Relatively high pricing across tiers.
3. Apollo
Apollo is a go-to-market AI engine designed to find your ideal customers, reach out effectively, and get them straight to your sales team to seal the deal. It offers a deal execution toolkit with AI-powered tools to prep, progress, and manage each customer interaction. This is in addition to a respectable database of more than 210 million leads and more than 30 custom-built integration pipelines with CRMs and other tools.
Feature Highlights
- Precision Search Filters: Narrow down your lead choices from Apollo’s large database with more than 65 purpose-created filters.
- Account-Based Prospecting: Analyze accounts and highlight contact information for decision-makers to improve B2B marketing efficiency.
- Recommendations: Add AI-identified leads that fit in with your manually selected leads to work at scale.
Pricing
- Free plan
- Basic: $59/month
- Professional: $99/month
- Organization: $149/month
Pros
- Free plan for evaluation and small-scale outreach.
- Built specifically for marketing to sales pipelines.
Cons
- Initial setup takes up more time than with some competitors.
- Offers premium pricing above industry average.
4. Mailshake
Mailshake’s outreach focus is on a multichannel approach, with support for email, LinkedIn automation, and VoIP cold calling. To that end, it integrates with all ISPs and offers forward native and third-party integration with most CRMs and other tools to get your marketing and sales teams on the same page, even across multiple channels.
Feature Highlights
- Data finder: Scan Mailshake’s internal database and trusted external sources for accurate, up-to-date contact information.
- Lead catcher: View and manage all your leads across multiple channels in one compact interface.
- Chrome extension: Manage all your external prospecting without opening Mailshake or disrupting your flow.
Pricing
- Starter: $29/month
- Email Outreach: $49/month
- Sales Engagement: $99/month
Pros
- Close integration with LinkedIn and other professional platforms.
- Also offers a built-in dialer for cold calling outreach.
Cons
- Doesn’t offer an evaluation plan.
- Less filter flexibility than some competitors.
5. Snov
Snov is an outreach automation platform designed to close deals and hand them off to sales. With more than 30 featured integrations and more via Zapier, Snov can deliver that connectivity no matter what software your current workflow uses. It even comes with a free sales-first CRM that can help teams ease into the overall Snov workflow before committing to using the prospecting and outreach tools full-time.
Feature Highlights
- Bulk domain search: Find tons of your ideal leads by searching through all accounts on multiple domains at once.
- LinkedIn prospect finder: Use LinkedIn’s massive database of professionals to fill your lead lists quickly.
- Chrome extension: Browse LinkedIn while using Snov’s prospecting features right from the LinkedIn interface.
Pricing
- Starter: $39/month
- Pro: Starting at $99/month
- Ultra: $738/month
Pros
- Strong automation focus.
- Also enriches leads from AngelList and Crunchbase databases.
Cons
- Only does external prospecting.
- Doesn’t offer modular packages for users who don’t need all its features.
Final Thoughts
While each of these offers strong prospecting tools and easy integration with popular CRMs, only Instantly gives your sales and marketing teams everything they need to get the job done, with seamless collaboration, in one easy package. From the industry-leading Supersearch prospecting feature to its built-in, fully functional CRM, Instantly is a one-stop shop for both your marketing and sales teams’ core needs.
If you want to leave inter-departmental discord in the rearview, get started with Instantly today.
Raghav is a talented content writer with a passion to create informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
