How Social Media Can Boost Your Brand Awareness

Do you own or manage a business or brand? It can be hard to stand out in the crowded marketplace, vying for the customer’s dollar with a plethora of other brands all trying the same thing. It takes work and effort to generate leads, gain sales, create revenue and therefore profit for a company. In fact, many brands and businesses fail due to not being able to market themselves properly. And social media can be the make or break for your brand. This helpful article will share how social media can boost your brand awareness and therefore boost your revenue, profits and brand success. Continue reading to learn more about this valuable topic.

What is Social Media?

Social media is the name given to online platforms that are social in nature and encourage connection, communication, and engagement between people, as well as between consumers and brands. Some examples of huge social media platforms include Facebook, X, TikTok, YouTube, Instagram, and LinkedIn.

In fact, social media is a highly popular online activity. Last year alone, over five billion people used social media, which is expected to increase to over six billion in the next few years.

A wide range of demographics use social media, and different age groups prefer different platforms. Facebook is popular with millennials and older people, as is Instagram, which also appeals to young people, while TikTok is huge with Gen Z and younger generations.

Using Social Media for Brand Awareness 

Businesses can use social media to effectively build and grow brand awareness, but there is an art form to this, and it’s not something that can be done overnight. It often requires an investment of time, effort and some dedication in order to build a brand’s profile on social media. The next part of this article will share some key social media marketing strategies and tips in order for you to build brand awareness and business success.

Influencer Marketing

One type of social media marketing method is influencer marketing, which will be a massive phenomenon in 2025. An influencer is a personality with a massive social media following—think of the Kardashians, Taylor Swift, Billie Eilish, or other celebrities. These figures can promote a product or brand and have a massive sway over their fan base’s opinion of it. Some brands will use influencers to market their products to an audience that can number in the millions or more.

Influencer marketing can help amplify brand reach and credibility, and it may be worth working with influencer platforms such as Lefty in order to reach a huge audience and generate buzz about your brand.

Organic vs Paid Reach

It is worth spending some time in this article talking about organic vs paid reach. Organic reach is how your brand reaches its audience on social media without any money behind it to drive engagement. These are likes, shares and comments on posts that appear “organically” in social media users’ feeds. Organic reach can boost brand engagement because social media algorithms will serve content to people’s feeds based on their engagement with the platform. For instance, if a 20-something female from Australia interacts with a lot of cosmetic, beauty and fashion content on Instagram, the platform will serve posts about these topics to the person’s search feed, or the same applies to Facebook. Therefore, it makes sense for a fashion and beauty brand to want to reach these types of users organically.

Paid reach is different, and that is when you pay for engagement on social media via advertisements. You might create an ad campaign that launches on Facebook and Instagram, where you will pay for clicks, likes and shares. You can tailor and target your ads on social media to reach certain demographics, such as people who are interested in similar brands to yours. For instance, if you’re marketing a cool new board game, you might tailor your ads to millennials who have shown an interest in board and tabletop gaming.

Both methods are great at increasing brand awareness and loyalty among social media users. The great thing about paid reach is that you only pay for interactions with your ad, so the money can’t really be wasted.

Content Marketing on Social Media

The idea behind content marketing is quite simple. It refers to brands using engaging, high-quality content to help build their brand awareness and authority in their specific area. The core concept behind content marketing is that if a brand can position itself as a leading authority on a topic, brand awareness, loyalty, and trust will be built naturally in consumers. It can go a step further, though, with content marketing being quite closely interwoven with search engine optimisation and other types of digital marketing, including social media marketing. For instance, a funny video that both entertains social media users while also promoting the brand as a leader in their field is a great example of content marketing on social media. This method is worth building into the mix of your social media marketing strategy.

Viral Content

Finally, viral content is when a piece of content is shared widely amongst social media users. This, combined with content marketing, can be a powerful way to share your brand image across the internet. However, it is difficult to predict when and if a piece of content will go viral. The best way to have a chance of success here is to craft funny, engaging or even controversial content. If you can make people laugh or provoke a thought or feeling, there is a chance the content can go viral. This could be huge for your brand, but be careful, you don’t want to go viral for “cringe” content or anything that could damage your brand.

A Social Media Summary

This informative article has shared how social media can boost your brand awareness. We’ve shared some key tips, strategies, and methods to effectively use social media to build brand awareness, such as influencer marketing, content marketing and more.