{"id":5232,"date":"2026-03-16T14:03:45","date_gmt":"2026-03-16T08:33:45","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=5232"},"modified":"2026-03-16T14:03:45","modified_gmt":"2026-03-16T08:33:45","slug":"video-marketing-on-x-what-the-data-says-about-engagement","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/","title":{"rendered":"Video Marketing on X: What the Data Says About Engagement"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;5234&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Text-only tweets have lost their grip on attention. The real attention magnet on the platform now known as X is video. Quick-hit Twitter videos dominate impressions and engagement while plain tweets struggle to keep up.<\/p>\n<p>Skip videos on Twitter, and you\u2019re walking away from one of the most powerful growth tools on the platform. And the data proves it.<\/p>\n<p>Let\u2019s break down what actually works with Twitter X videos, how the X algorithm treats video content, and how smart marketers turn a simple video on Twitter into real engagement.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Video_dominates_engagement\" >Video dominates engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#How_the_X_algorithm_treats_video\" >How the X algorithm treats video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Video_formats_that_actually_work\" >Video formats that actually work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#1_Quick_tips_and_micro-tutorials\" >1. Quick tips and micro-tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#2_The_story_behind_the_scenes\" >2. The story behind the scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#3_Reaction_and_commentary_clips\" >3. Reaction and commentary clips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Technical_details_matter_more_than_you_think\" >Technical details matter more than you think<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Tools_that_make_video_creation_easier\" >Tools that make video creation easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#How_to_post_a_video_on_X_the_right_way\" >How to post a video on X the right way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Hashtags_still_boost_reach_when_used_correctly\" >Hashtags still boost reach when used correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#Why_video_is_the_future_of_marketing_on_X\" >Why video is the future of marketing on X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#The_smart_Twitter_marketing_playbook\" >The smart Twitter marketing playbook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#What_the_data_really_shows\" >What the data really shows<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Video_dominates_engagement\"><\/span>Video dominates engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The numbers behind <a href=\"https:\/\/marketingltb.com\/blog\/statistics\/twitter-ads-statistics\/\" rel=\"nofollow\">X (Twitter) ads statistics<\/a> tell a pretty blunt story. Add video to a tweet, and engagement instantly jumps far beyond what text-only posts can achieve. With X favoring richer media, in-stream and short-form videos are now driving modern advertising strategies.<\/p>\n<p>Why? Because videos on Twitter interrupt scrolling. A moving thumbnail is far more likely to catch the eye than a static tweet buried in a fast-moving feed.<\/p>\n<p>But here\u2019s the kicker: not every video on Twitter performs well. Some explode with likes, replies, and reposts. Others die quietly with 30 views.<\/p>\n<p>The whole difference usually boils down to three key moves:<\/p>\n<ul>\n<li>Win attention in the first three seconds \u2014 or lose it;<\/li>\n<li>Native platform optimization;<\/li>\n<li>Smart Twitter marketing strategy.<\/li>\n<\/ul>\n<p>If you want to <a href=\"https:\/\/www.trackmyhashtag.com\/blog\/likes-on-twitter\/\">get likes on Twitter<\/a>, you need to think like the feed itself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_X_algorithm_treats_video\"><\/span>How the X algorithm treats video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.brandwatch.com\/blog\/x-algorithm\/\" rel=\"nofollow\">X algorithm<\/a> prioritizes content that keeps users on the platform longer. Video does exactly that.<\/p>\n<p>When viewers pause or replay a clip, the platform interprets it as a clear sign that the content should be promoted. Because of this, the tweet starts appearing in more and more feeds. That\u2019s why Twitter X videos often gain momentum hours after posting.<\/p>\n<p>Here\u2019s what signals matter most:<\/p>\n<ol>\n<li>Watch time;<\/li>\n<li>Completion rate;<\/li>\n<li>Replies and reposts;<\/li>\n<li>Profile clicks;<\/li>\n<li>Follows after viewing.<\/li>\n<\/ol>\n<p>It\u2019s the reason successful marketing on Twitter relies on quick, engaging videos instead of drawn-out promotional clips. Videos that people finish watching are exactly the ones the algorithm loves to promote. A quick scroll away can send the post straight down the feed. Brutal, but fair.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_formats_that_actually_work\"><\/span>Video formats that actually work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want a Twitter marketing strategy that performs, stop posting random clips and start focusing on formats proven to work.<\/p>\n<p>Here are the types of Twitter videos that consistently drive engagement:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Quick_tips_and_micro-tutorials\"><\/span>1. Quick tips and micro-tutorials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Short educational content dominates the platform. Think 15\u201345 seconds explaining something useful.<\/p>\n<p>Example: marketing tips, productivity hacks, industry insights. This type of video on Twitter gets saved and shared.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_story_behind_the_scenes\"><\/span>2. The story behind the scenes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nothing attracts attention like authentic content. Polished corporate videos rarely perform as well as raw, real moments.<\/p>\n<p>Examples include: product development clips, office culture snippets, and founder commentary. These videos on Twitter humanize brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reaction_and_commentary_clips\"><\/span>3. Reaction and commentary clips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hot takes drive engagement. Brands that react to trends, industry news, or viral moments often see massive reach. This format works because it encourages discussion \u2014 something the X algorithm loves.[\/vc_column_text][image_with_animation image_url=&#8221;5233&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Technical_details_matter_more_than_you_think\"><\/span>Technical details matter more than you think<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One common mistake in Twitter marketing is uploading poorly optimized video files. Wrong format? Bad resolution? Awkward aspect ratio? Your content gets ignored. For that reason, marketers should always check the official <a href=\"https:\/\/postfa.st\/sizes\/x\/video\" rel=\"nofollow\">X (Twitter) video specifications<\/a> before uploading videos.<\/p>\n<p>These are the basic parameters:<\/p>\n<ul>\n<li>A 1280\u00d7720 resolution is recommended for best results;<\/li>\n<li>Use either a 16:9 or 1:1 format for the video;<\/li>\n<li>Videos are limited to a maximum duration of 2:20;<\/li>\n<li>The allowed video file size goes up to 512 MB.<\/li>\n<\/ul>\n<p>Break these guidelines, and your content may never gain the traction it needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_that_make_video_creation_easier\"><\/span>Tools that make video creation easier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Editing videos can be annoying. But modern tools make it fast. To simplify formatting and file conversion, marketers often use tools like <a href=\"https:\/\/www.movavi.com\/video-converter\/\">Movavi Online Converter<\/a> to prepare clips for social platforms.<\/p>\n<p>A popular alternative is the <a href=\"https:\/\/videosolo.net\/\" rel=\"nofollow\">VideoSolo converter<\/a>, widely used to fine-tune video formats and compression before publishing content. Using these tools helps your Twitter X videos stay compliant with platform standards without reducing quality. Because nothing ruins videos on Twitter faster than pixelated footage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_post_a_video_on_X_the_right_way\"><\/span>How to post a video on X the right way<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, technically, anyone can upload a clip. But how to post a video on X strategically is what separates amateurs from smart marketers.<\/p>\n<p>Here\u2019s the simple process:<\/p>\n<ol>\n<li>Upload the video directly through the composer;<\/li>\n<li>Write a short, curiosity-driven caption;<\/li>\n<li>Add one or two relevant hashtags;<\/li>\n<li>Post at peak engagement hours.<\/li>\n<\/ol>\n<p>But there\u2019s an extra step most brands miss. Native uploads matter. If you post video on Twitter as a direct upload instead of linking to YouTube or another platform, the algorithm gives it a major distribution boost. Native content = more reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hashtags_still_boost_reach_when_used_correctly\"><\/span>Hashtags still boost reach when used correctly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although opinions differ, <a href=\"https:\/\/www.trackmyhashtag.com\/blog\/hashtag-marketing\/\">hashtag marketing<\/a> still plays a part in helping content get discovered. But the trick is simple \u2014 more hashtags don\u2019t always lead to more visibility. Too many hashtags in a tweet can actually decrease interaction.<\/p>\n<p>The sweet spot? 1\u20132 targeted hashtags.Example: industry hashtag or campaign hashtag.<\/p>\n<p>When used correctly, hashtags help your Twitter videos reach users who don\u2019t follow your account yet. And that\u2019s how growth starts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_video_is_the_future_of_marketing_on_X\"><\/span>Why video is the future of marketing on X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re serious about <a href=\"https:\/\/www.fdry.com\/things-weve-learnt-about-marketing-brands-on-x\/\" rel=\"nofollow\">marketing for brands<\/a>, ignoring video is not an option anymore. The platform\u2019s evolution toward visual content is obvious.<\/p>\n<p>Short clips dominate:<\/p>\n<ul>\n<li>Feeds;<\/li>\n<li>Replies;<\/li>\n<li>Promoted tweets;<\/li>\n<li>Brand campaigns.<\/li>\n<\/ul>\n<p>The brands winning attention today are the ones that embraced videos on Twitter early and experimented with formats.<\/p>\n<p>Because here\u2019s the reality:<\/p>\n<ul>\n<li>X is no longer just a text platform.<\/li>\n<li>It\u2019s a real-time video conversation engine.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_smart_Twitter_marketing_playbook\"><\/span>The smart Twitter marketing playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want results from marketing on Twitter, keep this simple playbook in mind:<\/p>\n<ol>\n<li>Post videos consistently. Accounts that publish Twitter videos regularly build algorithm trust.<\/li>\n<li>Hook viewers instantly. The first 3 seconds decide whether someone watches or scrolls.<\/li>\n<li>Keep videos short. 30\u201360 seconds is often the sweet spot.<\/li>\n<li>Encourage interaction. Ask questions, spark debate, invite opinions.<\/li>\n<\/ol>\n<p>Engagement fuels reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_data_really_shows\"><\/span>What the data really shows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The era of plain tweets dominating engagement is over. Video now sits at the center of an effective Twitter marketing strategy, and the brands that understand how to create compelling Twitter X videos are the ones winning attention.[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Text-only tweets have lost their grip on attention. The real attention magnet on the platform now known as X is video.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"class_list":{"0":"post-5232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-twitter-marketing-strategies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing on X: What the Data Says About Engagement - TrackMyHashtag<\/title>\n<meta name=\"description\" content=\"Data shows that videos on Twitter consistently outperform text posts in engagement. Explore the tactics brands use to make their videos impossible to ignore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing on X: What the Data Says About Engagement - TrackMyHashtag\" \/>\n<meta property=\"og:description\" content=\"Data shows that videos on Twitter consistently outperform text posts in engagement. Explore the tactics brands use to make their videos impossible to ignore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"TrackMyHashtag\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T08:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2026\/03\/kdnac.png\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raghav Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_raghavvvvv_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghav Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/\",\"url\":\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/\",\"name\":\"Video Marketing on X: What the Data Says About Engagement - TrackMyHashtag\",\"isPartOf\":{\"@id\":\"https:\/\/www.trackmyhashtag.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trackmyhashtag.com\/blog\/video-marketing-on-x-what-the-data-says-about-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2026\/03\/kdnac.png?fit=602%2C401&ssl=1\",\"datePublished\":\"2026-03-16T08:33:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.trackmyhashtag.com\/blog\/#\/schema\/person\/2c7fdfa00a8bc73559748ec23250f501\"},\"description\":\"Data shows that videos on Twitter consistently outperform text posts in engagement. 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