{"id":5007,"date":"2025-12-04T16:41:22","date_gmt":"2025-12-04T11:11:22","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=5007"},"modified":"2025-12-04T16:41:22","modified_gmt":"2025-12-04T11:11:22","slug":"twitter-statistics","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/","title":{"rendered":"15+ Twitter Statistics For Marketers To Know In 2026"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;5018&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Launched in 2006, Twitter (now X) is one of the most popular social media platforms. This micro-blogging platform is known for its conversational tone that allows users to connect on a more personal level. Brands and organizations use this platform to connect with their audience\/consumers similarly.<\/p>\n<p>Over the years, Twitter gained more popularity and has now become a go-to platform for users around the world to post the latest updates on various topics and follow global trends.<\/p>\n<p>Twitter has now also become a great place for marketers and brands to connect with their audience and launch various campaigns to get high engagement\/reach. In this article, we\u2019ve gathered some important Twitter statistics and facts that every marketer should know to create compelling campaigns.<\/p>\n<p>With these Twitter stats, you can determine if this is the right platform for your marketing campaigns. So without further ado, let\u2019s have a look at these Twitter statistics.[\/vc_column_text][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Top_Twitter_Statitsics\" >Top Twitter Statitsics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Active_Users\" >Twitter Active Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#How_do_People_Use_Twitter\" >How do People Use Twitter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Users_Age\" >Twitter Users Age<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Users_Gender\" >Twitter User\u2019s Gender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Users_in_Different_Countries\" >Twitter Users in Different Countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Brand_Business_Stats\" >Brand \/ Business Stats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#B2B_Marketers_Dominate_The_Platform\" >B2B Marketers Dominate The Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#The_best_platform_for_brand_communication\" >The best platform for brand communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Statistics_for_Marketers\" >Twitter Statistics for Marketers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Ads_are_more_impactful_on_Twitter\" >Ads are more impactful on Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Average_engagement_rate\" >Average engagement rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Global_Ad_Engagement\" >Global Ad Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Posting_on_Twitter\" >Posting on Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Best_Posting_Time\" >Best Posting Time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Revenue_Stats\" >Twitter Revenue Stats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Global_Revenue\" >Global Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Ad_Revenue\" >Ad Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-statistics\/#Twitter_Marketing_Expenditure\" >Twitter Marketing Expenditure\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_Twitter_Statitsics\"><\/span><b>Top Twitter Statitsics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we begin, here are some facts about this platform &#8211;<\/p>\n<ul>\n<li>The company was founded in 2006.<\/li>\n<li>Elon Musk became the new owner of Twitter in 2022.<\/li>\n<li>Twitter was rebranded as \u201cX\u201d on July 24th, 2023.<\/li>\n<li>The headquarters of this platform is in San Francisco, California, United States.<\/li>\n<li>Twitter <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" rel=\"nofollow\">ranks 14th<\/a> based on the number of users. The platform dropped from 12 in 2024.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Active_Users\"><\/span><b>Twitter Active Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter has about <a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/twitter-user-statistics\/#:~:text=Twitter%20has%20368%20million%20monthly,in%202022%20was%20%244.4%20billion.\" rel=\"nofollow\">611 million<\/a> monthly active users. The United States leads this stat with over 100 million Twitter users hailing from there. 41.5 million of these users spend an average of 30.9 minutes daily on this platform and are being monetized.<\/p>\n<p>When it comes to staying active and sharing content on the platform, the majority of Twitter users from the United States aren\u2019t that active. Only <a href=\"https:\/\/www.pewresearch.org\/politics\/2020\/10\/15\/differences-in-how-democrats-and-republicans-behave-on-twitter\/\" rel=\"nofollow\">10% of users<\/a> are responsible for 92% of tweets being posted on the platform.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_do_People_Use_Twitter\"><\/span><b>How do People Use Twitter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Interestingly, most Twitter users in the US <a href=\"https:\/\/www.statista.com\/statistics\/276393\/reasons-for-us-users-to-follow-brands-on-twitter\/\" rel=\"nofollow\">use the platform<\/a> either for entertainment or to watch news. Here is a breakdown of how people use this platform &#8211;<\/p>\n<ul>\n<li><b>48%<\/b> for entertainment or news.<\/li>\n<li><b>34%<\/b> for contacting friends and family.<\/li>\n<li><b>33%<\/b> to follow companies\/brands.\u2019<\/li>\n<li><b>14%<\/b> for strengthening professional work.<\/li>\n<li><b>12%<\/b> for other reasons.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Users_Age\"><\/span><b>Twitter Users Age<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As per data, Twitter is gaining popularity among <a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/#X_audience_demographic_stats\" rel=\"nofollow\">Gen Z<\/a>. There has been a 12% increase in Gen Z users on Twitter from 2022 to 2024. Adults aged between 18-29 are the top Twitter users in the US. The next big group is of users aged between 30-49.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Users_Gender\"><\/span><b>Twitter User\u2019s Gender<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter has a <b>2:1<\/b> split of males and females. In America, 25% men use X, but only 17% of women use this platform. This data indicates a great potential for marketers targeting a male audience. Globally, 63.7% of users identify as male, and 36.3% are female.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Users_in_Different_Countries\"><\/span><b>Twitter Users in Different Countries<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is a <a href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/\" rel=\"nofollow\">Twitter user percentage in different countries<\/a> as of October 2025-[\/vc_column_text][vc_column_text]\n<table id=\"tablepress-34\" class=\"tablepress tablepress-id-34 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><div style=\"text-align:center\"><strong>Rank<\/strong><\/div><\/th><th class=\"column-2\"><div style=\"text-align:center\"><strong>Country<\/strong><\/div><\/th><th class=\"column-3\"><div style=\"text-align:center\"><strong>Number of Users (in Millions)<\/strong><\/div><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">United States<\/td><td class=\"column-3\">99.04<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">Japan<\/td><td class=\"column-3\">71.19<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">India<\/td><td class=\"column-3\">22.92<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">Indonesia<\/td><td class=\"column-3\">22.17<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">United Kingdom<\/td><td class=\"column-3\">18.96<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">Brazil<\/td><td class=\"column-3\">18.95<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\">Turkey<\/td><td class=\"column-3\">18.54<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\">Mexico<\/td><td class=\"column-3\">17.14<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\">Saudi Arabia<\/td><td class=\"column-3\">16.37<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\">Germany<\/td><td class=\"column-3\">14.98<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">11<\/td><td class=\"column-2\">France<\/td><td class=\"column-3\">13.31<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">12<\/td><td class=\"column-2\">Thailand<\/td><td class=\"column-3\">12.42<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">13<\/td><td class=\"column-2\">Canada<\/td><td class=\"column-3\">12.24<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">14<\/td><td class=\"column-2\">Spain<\/td><td class=\"column-3\">11.43<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">15<\/td><td class=\"column-2\">Philippines<\/td><td class=\"column-3\">10.69<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-34 from cache -->[\/vc_column_text][vc_column_text]As you can see, most user traffic on the platform comes from international communities. Japan has seen a significant increase in the number of Twitter users in the country, with almost 64.1% of all people in the country\u2019s population.<\/p>\n<p>India also hosts a large number of Twitter users. Given the population size of this country, Twitter can see great growth in the number of users from India. The Indian Prime Minister, Narendra Modi, is among the most followed people (currently 8th) on the platform and uses it regularly to give various updates.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using these Twitter statistics can result in better marketing campaigns and also help you familiarize yourself with the platform you plan on using for various purposes as a brand, marketer, or content creator. Twitter stats help you save time and effort on researching what works and what does not on the platform. Therefore, make sure to go through all of these Twitter statistics and create an impactful marketing campaign for your brand.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Brand_Business_Stats\"><\/span><b>Brand \/ Business Stats<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"B2B_Marketers_Dominate_The_Platform\"><\/span><b>B2B Marketers Dominate The Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/2020\/09\/b2b-industry-benchmarks-budgets-trends-research\/\" rel=\"nofollow\">82% of B2B<\/a> companies use Twitter. They use the platform to promote new products, offerings, and services. Therefore, for every B2B company, there is strong competition on the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_best_platform_for_brand_communication\"><\/span><b>The best platform for brand communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>79% of Twitter users follow brands on the platform, making it the number one platform for brands and businesses to interact with their audience and promote their services. Moreover, Twitter is the perfect platform to connect with a large audience thanks to its conversational theme. Some brands even use Twitter to handle customer support inquiries.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Statistics_for_Marketers\"><\/span><b>Twitter Statistics for Marketers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some Twitter stats for marketers to understand and beat the algorithm and reach a larger audience to get high <strong><a href=\"https:\/\/www.trackmyhashtag.com\/blog\/twitter-engagement\/\">engagement<\/a><\/strong>. With these Twitter statistics, you can create more successful marketing campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ads_are_more_impactful_on_Twitter\"><\/span><b>Ads are more impactful on Twitter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most people just scroll past ads on every online platform; however, on Twitter, it is different. According to the platform, users spend <a href=\"https:\/\/business.twitter.com\/en\/advertising.html\" rel=\"nofollow\">26% more time<\/a> viewing ads on Twitter. Marketers and businesses can invest more in ads if they get better results on X.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Average_engagement_rate\"><\/span><b>Average engagement rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The entertainment and media industry sees the most organic engagement rate on Twitter at <a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/#X_benchmarks_for_marketers\" rel=\"nofollow\">1.7%<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Global_Ad_Engagement\"><\/span><b>Global Ad Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Twitter has witnessed a <a href=\"https:\/\/thesocialshepherd.com\/blog\/twitter-statistics\" rel=\"nofollow\">35% year-over-year increase<\/a> in ad engagement globally. This is important for marketers and businesses as it shows that investing in Twitter ads can give better results than other platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Posting_on_Twitter\"><\/span><b>Posting on Twitter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On average, you should post <a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/#X_benchmarks_for_marketers\" rel=\"nofollow\">61 times weekly<\/a> on Twitter. This is way higher than other platforms, mainly because Twitter has a conversational theme and most tweets are text-based. For minimum engagement, the optimum posting frequency is 6.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Posting_Time\"><\/span><b>Best Posting Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best time to post is <a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/#X_for_business_stats\" rel=\"nofollow\">6 a.m. on Monday<\/a>. Tuesday is also a good day to post between 3 and 6 a.m. to get high engagement.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Revenue_Stats\"><\/span><b>Twitter Revenue Stats<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some Twitter statistics related to the revenue that this platform earns and how users earn from this platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Global_Revenue\"><\/span><b>Global Revenue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each year, Twitter has seen a steady increase in its revenue. In 2022, the platform generated <a href=\"https:\/\/docs.google.com\/document\/d\/1rmOaVmOlon7X5M7-PqUbNWTEzYMnuaFi6tFuHS8U_0I\/edit?tab=t.afl8xd1dw6i6\" rel=\"nofollow\">$4.73 billion globally<\/a>. The only anomaly was seen in 2016-2017 when the revenue graph slightly dipped for Twitter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Revenue\"><\/span><b>Ad Revenue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A proportion of Twitter\u2019s revenue comes from advertisements done by brands to promote themselves on this platform. This platform earned <a href=\"https:\/\/www.statista.com\/statistics\/274566\/twitters-annual-revenue-by-channel\/\" rel=\"nofollow\">$4.5 million in 2021<\/a> from advertising revenue, earning $1.3 million more than in previous years.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_Marketing_Expenditure\"><\/span><b>Twitter Marketing Expenditure\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2021, Twitter spent <a href=\"https:\/\/www.statista.com\/statistics\/490542\/annual-twitter-marketing-spend\/\" rel=\"nofollow\">$1.7 billion<\/a> on promoting itself through various marketing channels.[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Discover top Twitter stats that will help you create better marketing strategies that get higher reach and engagements.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":5018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"class_list":{"0":"post-5007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-twitter-analytics"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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