{"id":4856,"date":"2025-10-13T10:39:13","date_gmt":"2025-10-13T05:09:13","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=4856"},"modified":"2026-04-15T20:49:12","modified_gmt":"2026-04-15T15:19:12","slug":"how-ai-helps-brands-understand-audience-sentiment","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/","title":{"rendered":"How AI Helps Brands Understand Audience Sentiment"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;4857&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]In the era of social media and instant communication, audience sentiment can make or break a brand. Customers now voice opinions in real time across platforms like Twitter (X), Instagram, TikTok, and LinkedIn. For marketers and PR professionals, understanding how people feel about a product, campaign, or company is critical.<\/p>\n<p>Artificial Intelligence (AI) has transformed sentiment analysis from a basic keyword-based method into a nuanced, real-time evaluation of public opinion. This article explains how AI helps brands decode audience sentiment, why it matters, and how companies can implement it effectively.[\/vc_column_text][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Why_Audience_Sentiment_Matters_for_Brands\" >Why Audience Sentiment Matters for Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Impact_on_Brand_Reputation\" >Impact on Brand Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Driving_Business_Decisions\" >Driving Business Decisions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#How_AI_Powers_Modern_Sentiment_Analysis\" >How AI Powers Modern Sentiment Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Natural_Language_Understanding\" >Natural Language Understanding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Multilingual_Capabilities\" >Multilingual Capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Real-Time_Processing\" >Real-Time Processing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Practical_Applications_of_AI_in_Sentiment_Tracking\" >Practical Applications of AI in Sentiment Tracking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Campaign_Monitoring\" >Campaign Monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Competitor_Benchmarking\" >Competitor Benchmarking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Customer_Service_Optimization\" >Customer Service Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Midpoint_Case_Study_AI_in_Action\" >Midpoint Case Study: AI in Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Expert_Commentary\" >Expert Commentary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Tools_and_Platforms_for_AI_Sentiment_Analysis\" >Tools and Platforms for AI Sentiment Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Challenges_in_AI_Sentiment_Analysis\" >Challenges in AI Sentiment Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Sarcasm_and_Humor\" >Sarcasm and Humor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Data_Privacy\" >Data Privacy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Over-Reliance_on_AI\" >Over-Reliance on AI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#The_Future_of_AI_Sentiment_Tracking\" >The Future of AI Sentiment Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-ai-helps-brands-understand-audience-sentiment\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Audience_Sentiment_Matters_for_Brands\"><\/span><strong>Why Audience Sentiment Matters for Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumers no longer just buy products\u2014they expect relationships with brands. Sentiment analysis helps organizations gauge emotional reactions, anticipate crises, and identify opportunities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_Brand_Reputation\"><\/span><strong>Impact on Brand Reputation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to <strong>Deloitte<\/strong>, 62% of consumers say they are influenced by how a brand engages publicly online. Negative sentiment left unchecked can spiral into a PR crisis, while positive sentiment strengthens brand advocacy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Driving_Business_Decisions\"><\/span><strong>Driving Business Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sentiment insights guide decisions on product development, customer service improvements, and marketing messaging. For instance, a tech startup may pivot its product features after analyzing online discussions about usability issues.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"How_AI_Powers_Modern_Sentiment_Analysis\"><\/span><strong>How AI Powers Modern Sentiment Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional sentiment tools relied on simple keyword searches (e.g., \u201cgood\u201d or \u201cbad\u201d). These methods ignored sarcasm, slang, or context. AI overcomes these limitations using natural language processing (NLP) and machine learning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Natural_Language_Understanding\"><\/span><strong>Natural Language Understanding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI systems analyze grammar, tone, and even emojis to interpret meaning. For example, the phrase \u201cThat movie was sick!\u201d would be recognized as positive in slang, not negative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multilingual_Capabilities\"><\/span><strong>Multilingual Capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With global audiences, AI sentiment models can process multiple languages and dialects, ensuring accurate analysis for international brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Real-Time_Processing\"><\/span><strong>Real-Time Processing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI continuously ingests data from Twitter, Instagram, and forums, providing live dashboards that track how sentiment shifts minute by minute. This is vital for crisis management or live campaign monitoring.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Practical_Applications_of_AI_in_Sentiment_Tracking\"><\/span><strong>Practical Applications of AI in Sentiment Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_Monitoring\"><\/span><strong>Campaign Monitoring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands launching a new product can monitor how audiences react instantly. AI tools flag spikes in negative mentions, allowing teams to adjust messaging or respond quickly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitor_Benchmarking\"><\/span><strong>Competitor Benchmarking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By analyzing competitors\u2019 sentiment, businesses can identify gaps or opportunities in customer expectations. For instance, if a rival brand faces backlash over pricing, another company can highlight its affordability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Service_Optimization\"><\/span><strong>Customer Service Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-driven chatbots not only respond to customer queries but also measure the emotional tone of conversations. A frustrated tone can trigger escalation to a human agent, ensuring timely resolution.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Midpoint_Case_Study_AI_in_Action\"><\/span><strong>Midpoint Case Study: AI in Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A global beverage company used AI sentiment analysis during the launch of a new energy drink. Early social media reactions showed strong positivity in Asia but skepticism in North America due to sugar content. By adjusting messaging to emphasize health-conscious alternatives in U.S. markets, the company improved campaign approval ratings by <strong>25%<\/strong>.<\/p>\n<p>In their internal research, the marketing team also relied on <a href=\"https:\/\/www.365outsourcecom\/virtual-assistant-services\/\">professional virtual assistants<\/a> similar to <a href=\"https:\/\/overchat.ai\/math\/homework-solver\"><strong>Overchat Homework Solver<\/strong><\/a> to synthesize large volumes of consumer survey data into quick insights. This highlights how AI supports both public-facing analytics and behind-the-scenes knowledge work.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Expert_Commentary\"><\/span><strong>Expert Commentary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>\u201cAI sentiment analysis has evolved beyond word recognition. Today, it considers cultural context, sarcasm, and even visual memes. Brands that ignore this evolution risk misinterpreting their audiences,\u201d<\/em> notes <strong>Dr. Lillian Tran, Professor of Computational Linguistics at Stanford University<\/strong>.<\/p>\n<p>Experts emphasize the importance of blending AI findings with human judgment. AI reveals patterns at scale, but humans provide cultural interpretation and brand-specific context.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Tools_and_Platforms_for_AI_Sentiment_Analysis\"><\/span><strong>Tools and Platforms for AI Sentiment Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Brandwatch<\/strong> \u2013 Advanced social listening and sentiment dashboards.<\/li>\n<li><strong>Talkwalker<\/strong> \u2013 Real-time monitoring across multiple channels.<\/li>\n<li><strong>Hootsuite Insights (powered by AI)<\/strong> \u2013 Sentiment tagging in social management.<\/li>\n<li><strong>IBM Watson NLP<\/strong> \u2013 Enterprise-level sentiment and tone analysis.<\/li>\n<li><strong>TrackMyHashtag<\/strong> \u2013 AI-assisted hashtag and campaign tracking.<\/li>\n<\/ul>\n<p>Many of these tools integrate directly with existing CRM systems, enabling seamless reporting.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Challenges_in_AI_Sentiment_Analysis\"><\/span><strong>Challenges in AI Sentiment Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Sarcasm_and_Humor\"><\/span><strong>Sarcasm and Humor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even the most advanced models sometimes misread sarcasm, particularly in culturally specific contexts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_Privacy\"><\/span><strong>Data Privacy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As AI processes massive user-generated data, brands must comply with GDPR and other privacy laws.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Over-Reliance_on_AI\"><\/span><strong>Over-Reliance on AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI should inform decisions, not dictate them entirely. Without human oversight, misinterpretation risks increase.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Future_of_AI_Sentiment_Tracking\"><\/span><strong>The Future of AI Sentiment Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next frontier involves multimodal analysis. AI will not only analyze text but also images, GIFs, and videos. Imagine a system that can detect whether a viral TikTok trend conveys humor, frustration, or excitement about a brand.<\/p>\n<p>By 2030, <strong>Gartner<\/strong> predicts over <strong>70% of brand engagement strategies<\/strong> will incorporate AI-driven emotional analytics, making sentiment analysis a central business function rather than a supplemental tool.[\/vc_column_text][vc_column_text]\n<h1><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>AI has revolutionized how brands understand audience sentiment. By going beyond keywords to interpret tone, slang, and context, AI provides actionable insights at scale. Businesses can now respond in real time, prevent PR crises, and deliver products and messages aligned with customer expectations.<\/p>\n<p>The future belongs to brands that use AI not just to measure sentiment but to build authentic, adaptive relationships with their audiences.[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":4857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":{"0":"post-4856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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