{"id":4247,"date":"2025-06-05T16:34:53","date_gmt":"2025-06-05T11:04:53","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=4247"},"modified":"2025-06-05T16:34:53","modified_gmt":"2025-06-05T11:04:53","slug":"how-brisbane-startups-are-winning-with-targeted-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/","title":{"rendered":"How Brisbane Startups Are Winning with Targeted Digital Marketing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;4249&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Digital marketing used to feel like a big-business game. Flashy ad budgets. Teams of specialists. Endless tools. But in Brisbane\u2019s fast-growing startup scene, things are shifting. Today, it&#8217;s not about how much you spend\u2014it&#8217;s about how smart you are with every dollar.<\/p>\n<p>Across the city, small businesses are crafting lean, targeted digital marketing strategies that skip the fluff and go straight for results. Whether it\u2019s a local florist owning Google\u2019s first page or a niche software company getting leads from Instagram DMs, Brisbane startups are proving that budget isn\u2019t a barrier\u2014it\u2019s a motivator.<\/p>\n<p>Let\u2019s dig into how they\u2019re doing it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Local_Wins_with_Laser_Focus\" >Local Wins with Laser Focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#SEO_Thats_Small%E2%80%94But_Mighty\" >SEO That\u2019s Small\u2014But Mighty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Social_Media_But_Make_It_Local\" >Social Media, But Make It Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Paid_Ads_That_Dont_Drain_the_Bank\" >Paid Ads That Don\u2019t Drain the Bank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Content_Thats_Built_for_Search_and_People\" >Content That\u2019s Built for Search (and People)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Email_That_Feels_Personal_Because_It_Is\" >Email That Feels Personal (Because It Is)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Free_and_Low-Cost_Tools_That_Pack_a_Punch\" >Free and Low-Cost Tools That Pack a Punch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Community_First_Sales_Second\" >Community First, Sales Second<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Agencies_That_%E2%80%9CGet%E2%80%9D_Small_Biz_Goals\" >Agencies That \u201cGet\u201d Small Biz Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/#Conclusion_Strategy_Beats_Size_Every_Time\" >Conclusion: Strategy Beats Size, Every Time<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Local_Wins_with_Laser_Focus\"><\/span><b>Local Wins with Laser Focus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first rule of smart marketing? Stop trying to speak to everyone. Brisbane\u2019s most effective small businesses know their lane\u2014and they stay in it. That means building hyper-targeted campaigns that speak directly to a local audience.<\/p>\n<p>From Fortitude Valley boutiques to food trucks in West End, local startups are using <b>geo-targeted ads<\/b>, location-based SEO, and neighbourhood-friendly social content to attract customers in their postcode, not just their industry. It\u2019s not about casting a wide net\u2014it\u2019s about dropping the right bait in the right spot.<\/p>\n<p>And it\u2019s working. Targeted Facebook and Google ads set to Brisbane and its surrounding suburbs often deliver better engagement at a fraction of the cost of broader campaigns. Even better, they convert.<\/p>\n<p>This has made many small businesses more curious about how<a href=\"https:\/\/www.edgeonline.com.au\/digital-marketing-brisbane\/\"> Brisbane online marketing<\/a> agencies operate\u2014not for glossy campaigns, but for strategies that tap into real, local behavior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Thats_Small%E2%80%94But_Mighty\"><\/span><b>SEO That\u2019s Small\u2014But Mighty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t need to compete with national players to win with SEO. In fact, Brisbane startups are keeping things small and strategic.<\/p>\n<p>Instead of chasing high-volume keywords with intense competition, they\u2019re targeting long-tail, <b>location-based phrases<\/b>. Think \u201cmobile dog grooming Coorparoo\u201d or \u201cvegan bakery New Farm.\u201d These micro-moments capture local intent\u2014and they come with significantly less competition.<\/p>\n<p>Here\u2019s what smart startups are doing:<\/p>\n<ul>\n<li><b>Optimizing for Google Business Profiles<\/b> with real reviews, updated hours, and local photos<\/li>\n<li>Embedding <b>location keywords<\/b> naturally on landing pages and blogs<\/li>\n<li>Writing blog posts that answer hyperlocal queries, like \u201cBest places to buy eco-friendly packaging in Brisbane\u201d<\/li>\n<\/ul>\n<p>And the best part? Most of these tactics cost time, not cash.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_But_Make_It_Local\"><\/span><b>Social Media, But Make It Local<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brisbane\u2019s startup founders have figured out that social media reach isn\u2019t about posting more\u2014it\u2019s about posting smarter.<\/p>\n<p>The most effective small businesses are going all-in on <a href=\"https:\/\/blog.authorify.com\/11-hyper-local-content-ideas-for-agents\" rel=\"nofollow\">hyperlocal content<\/a>, leaning into trends that speak directly to their immediate community.<\/p>\n<p>Here\u2019s what\u2019s showing up on feeds and getting traction:<\/p>\n<ul>\n<li><b>Behind-the-scenes reels<\/b> of local production or team life<\/li>\n<li>Geo-tagged posts with shout-outs to nearby hotspots or events<\/li>\n<li>Cross-collaborations with fellow local brands or influencers<\/li>\n<\/ul>\n<p>One Brisbane-based candle brand grew its Instagram from 800 to over 5,000 followers in six months by using TikTok-style short-form videos, collaborating with lifestyle influencers in the Gold Coast and Sunshine Coast, and reposting customer content weekly.<\/p>\n<p>They&#8217;re not \u201cgoing viral.\u201d They\u2019re <b>going relevant<\/b>\u2014and it\u2019s paying off.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paid_Ads_That_Dont_Drain_the_Bank\"><\/span><b>Paid Ads That Don\u2019t Drain the Bank<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think paid ads are too pricey for a small biz? Think again.<\/p>\n<p>Brisbane startups are getting sharp with their <b>ad targeting<\/b>, narrowing focus to zip codes, interests, and behaviors that match their actual customers\u2014not generic lookalikes.<\/p>\n<p>Here\u2019s how some of them are doing it affordably:<\/p>\n<ul>\n<li><b>Running short-term <\/b><a href=\"https:\/\/www.business.com\/articles\/what-is-retargeting\/\" rel=\"nofollow\">retargeting campaigns<\/a> during peak buying seasons<\/li>\n<li>Using Facebook\u2019s Custom Audiences to re-engage past site visitors or email list subscribers<\/li>\n<li>Starting with just $5\u2013$10 a day to test creative, copy, and calls to action before scaling<\/li>\n<\/ul>\n<p>A local meal prep startup recently ran a low-budget Instagram campaign targeting gym-goers near South Brisbane. The ad drove 250+ profile visits in three days and converted 40 new customers\u2014all for less than $70 in ad spend.<\/p>\n<p>That\u2019s ROI that feels real.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Thats_Built_for_Search_and_People\"><\/span><b>Content That\u2019s Built for Search (and People)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to think content means blogging once a week and calling it a day. But Brisbane businesses with lean budgets are being more strategic than that.<\/p>\n<p>They\u2019re creating <b>evergreen, search-friendly content<\/b> that solves a problem or answers a question their audience is already Googling.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>A local tax consultant wrote a blog titled \u201cDo Brisbane Freelancers Need an ABN?\u201d and ranked on page 1 within weeks.<\/li>\n<li>A boutique gym created a guide on \u201cBest Running Trails in Brisbane\u201d and used it to both rank for local fitness terms and get featured on a regional blog.<\/li>\n<\/ul>\n<p>Bonus? Many of these pieces also work as <b>social posts<\/b>, <b>email content<\/b>, or <b>ad landing pages<\/b>\u2014stretching their usefulness even further.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_That_Feels_Personal_Because_It_Is\"><\/span><b>Email That Feels Personal (Because It Is)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email isn\u2019t dead. It\u2019s just gotten smarter.<\/p>\n<p>Brisbane\u2019s best-run startups are keeping email simple: short, personal, and built around value.<\/p>\n<p>They\u2019re ditching templates and overdesign in favor of:<\/p>\n<ul>\n<li>Friendly updates from the founder<\/li>\n<li>Early access for loyal customers<\/li>\n<li>Local stories and customer features<\/li>\n<\/ul>\n<p>A handmade soap company in West End recently shared a subscriber-only story about how they source their eucalyptus oil locally. The open rate? 61%. That\u2019s the power of real storytelling in the inbox.<\/p>\n<p>Even better, email marketing tools like Mailchimp and Brevo (formerly Sendinblue) offer free plans\u2014making it an easy win for resourceful teams.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_and_Low-Cost_Tools_That_Pack_a_Punch\"><\/span><b>Free and Low-Cost Tools That Pack a Punch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s talk tech\u2014but keep it cheap. You don\u2019t need enterprise software to run efficient digital campaigns.<\/p>\n<p>Here\u2019s a short list of tools Brisbane startups are using to keep overhead low and impact high:<\/p>\n<ul>\n<li><b>Canva<\/b> \u2013 For easy design work that looks pro<\/li>\n<li><b>Later<\/b> \u2013 For scheduling social content and checking engagement<\/li>\n<li><b>Ubersuggest or LowFruits<\/b> \u2013 For low-cost keyword research<\/li>\n<li><b>AnswerThePublic<\/b> \u2013 For finding content ideas based on real search queries<\/li>\n<li><b>Linktree or Beacons<\/b> \u2013 To make your Instagram link-in-bio do more<\/li>\n<\/ul>\n<p>These tools help small teams punch way above their weight\u2014especially when every dollar counts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Community_First_Sales_Second\"><\/span><b>Community First, Sales Second<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a common thread among successful small businesses in Brisbane: they build trust first.<\/p>\n<p>Instead of constantly pushing products or promos, they focus on <b>engaging with their community<\/b>. Whether that\u2019s replying to every comment, jumping into local Facebook groups, or spotlighting customer stories\u2014it\u2019s all about connection.<\/p>\n<p>That soft-touch approach has a hard return. Customers don\u2019t just buy once\u2014they tell their friends.<\/p>\n<p>One dog treat startup in Brisbane built a following simply by showcasing weekly \u201cdog of the week\u201d profiles from their customers. Their community grew, sales followed, and now they\u2019re stocked in three local pet stores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agencies_That_%E2%80%9CGet%E2%80%9D_Small_Biz_Goals\"><\/span><b>Agencies That \u201cGet\u201d Small Biz Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every startup wants to do it all solo\u2014and thankfully, they don\u2019t have to.<\/p>\n<p>Some Brisbane-based digital marketing agencies are stepping up with services <b>designed for small businesses<\/b>, not big brands. That means:<\/p>\n<ul>\n<li>Clear pricing with no jargon<\/li>\n<li>Flexible plans that scale as you grow<\/li>\n<li>A focus on conversions\u2014not vanity metrics<\/li>\n<\/ul>\n<p>When choosing an agency, smart founders aren\u2019t just looking for clicks\u2014they\u2019re asking how every campaign connects to revenue. That\u2019s where local expertise can make all the difference.<\/p>\n<h2><b><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4248 size-full\" src=\"https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2025-06-05T163233.002.png?resize=1080%2C716&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"716\" srcset=\"https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2025-06-05T163233.002.png?w=1132&amp;ssl=1 1132w, https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2025-06-05T163233.002.png?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2025-06-05T163233.002.png?resize=1024%2C678&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.trackmyhashtag.com\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2025-06-05T163233.002.png?resize=768%2C509&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Strategy_Beats_Size_Every_Time\"><\/span><b>Conclusion: Strategy Beats Size, Every Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s the real takeaway: You don\u2019t need to spend big to see big returns. Brisbane startups are proving that strategy, creativity, and consistency can outshine even the flashiest competitors.<\/p>\n<p>By focusing on what works\u2014<a href=\"https:\/\/www.trackmyhashtag.com\/blog\/9-tips-to-use-content-marketing-to-generate-leads\/\">targeted content<\/a>, localized ads, real community engagement\u2014small businesses are growing stronger, smarter, and more profitable every day.<\/p>\n<p>Because when the budget\u2019s tight, the strategy has to be sharp.[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":4249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":{"0":"post-4247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brisbane Startups Are Winning with Targeted Digital Marketing - TrackMyHashtag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trackmyhashtag.com\/blog\/how-brisbane-startups-are-winning-with-targeted-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brisbane Startups Are Winning with Targeted Digital Marketing - TrackMyHashtag\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;in_container&#8221; 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