{"id":2054,"date":"2021-05-04T16:41:36","date_gmt":"2021-05-04T11:11:36","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=2054"},"modified":"2024-07-03T16:44:17","modified_gmt":"2024-07-03T11:14:17","slug":"why-b2b-marketers-should-use-twitter","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/why-b2b-marketers-should-use-twitter\/","title":{"rendered":"7 Reasons Why B2B Marketers Should Use Twitter"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”2335″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]There are ample social media channels that B2B marketers can use to promote their brand. LinkedIn is perhaps the most popular and sought-after social media channel for B2B marketing. However, there are other social media channels like Facebook, Instagram, Snapchat, Pinterest, TikTok, etc. Some offer great prospects for B2B marketers while others don\u2019t really do much. But, where does Twitter lie in all of this? Is the platform good for B2B marketers?<\/p>\n

Twitter was originally introduced as a micro-blogging platform in March 2006. But since then, Twitter has evolved into a marketing giant. It is also one of the most reliable and fastest sources of news. Let\u2019s look at some Twitter statistics,<\/p>\n

Twitter has over 330 million monthly active users as well as 186 million daily active users. These users post over 6000 tweets every second which takes it to 500 million tweets each day.<\/p>\n

Over 60% of Twitter users are between the age bracket of 35-65 years. Over 70% of users visit Twitter multiple times a day to stay updated on the latest news, updates, and events worldwide. Similarly, 53% of users are willing to try new products on Twitter.[\/vc_column_text][vc_custom_heading text=”Twitter VS LinkedIn” use_theme_fonts=”yes”][vc_column_text]\"TwitterAs I said earlier, LinkedIn is the most preferred for B2B marketing. 95% of B2B marketers use LinkedIn to post content and updates related to their business or industry. The platform was designed and positioned as a platform to find and establish professional and business relations. After all, it\u2019s their motto \u201cConnect the world\u2019s professionals to make them more productive and successful\u201d.<\/p>\n

But what others don\u2019t know or don\u2019t talk about is that Twitter isn\u2019t too far behind.<\/p>\n

Similar to LinkedIn, Twitter is the second most preferred social media platform for B2B marketing. Over 86% of B2B marketers promote their business on Twitter. A majority of new users are willing to try new products or become first buyers. This brings a lot of prospective customers for B2B marketers.[\/vc_column_text][vc_custom_heading text=”Best Twitter Practices for B2B Marketers” use_theme_fonts=”yes”][vc_column_text]Let\u2019s discuss some of the most effective ways B2B marketers can market their products and services on Twitter. Let\u2019s dive in,<\/p>\n

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