{"id":2015,"date":"2021-03-26T16:38:11","date_gmt":"2021-03-26T11:08:11","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=2015"},"modified":"2025-03-07T17:48:20","modified_gmt":"2025-03-07T12:18:20","slug":"engagement-marketing","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/engagement-marketing\/","title":{"rendered":"What is Engagement Marketing? And Should You Care?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”2147″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]For many brands and marketers out there, the conversion rate is the one true metric. But unlike traditional marketing, you have to consistently engage with your customers to keep them interested in your brand. This led to the introduction of a new marketing tactic called engagement marketing.\u00a0<\/span><\/p>\n

In the modern days of marketing, there are a ton of alternatives for consumers with surprisingly similar features. Therefore it is difficult to truly differentiate your brand from the rest, so it stands out and grabs consumers\u2019 attention. Instead of differentiating their product, they have to focus on directly engaging with their customers to build long-lasting relations. This is what\u2019s called engagement marketing.<\/span><\/p>\n

The internet is a massive pool of content that is getting bigger and bigger each day. Today\u2019s consumers use this information to stay informed about everything that interests them. Consumers no longer need to see ads to discover relevant products and services. In this modern age of marketing, you don\u2019t just have to deliver an excellent product. You also have to excel in each stage of the customer life-cycle. And engaging with your customers is the first and most essential part.<\/span>[\/vc_column_text][vc_custom_heading text=”What is engagement marketing?” use_theme_fonts=”yes”][vc_column_text]Engagement marketing is a digital marketing tactic that revolves around increasing user-participation. It also helps brands find new leads and increase the lifetime value of existing customers.\u00a0<\/span><\/p>\n

Digital marketing is becoming really competitive. And marketers are having a difficult time locating ways to make their brand stand-out. Leverage content to encourage customers to engage with your brand so that your audience stays interested.<\/span><\/p>\n

Best Engagement marketing campaign examples<\/b><\/h3>\n

Now that you know what engagement marketing is, let\u2019s look at some brand\u2019s effective engagement marketing campaigns.<\/span><\/p>\n

\u00a0 1. Canon #liveforthestory<\/b><\/b><\/b><\/p>\n

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Discover @ZoeKravitz<\/a>\u2019s Summer story. Share yours on Instagram for a chance to win a huge prize… #liveforthestory<\/a> https:\/\/t.co\/FkPxO3UsDt<\/a> pic.twitter.com\/IwM3JQRdBK<\/a><\/p>\n

\u2014 Canon UK and Ireland (@CanonUKandIE) May 18, 2017<\/a><\/p><\/blockquote>\n

https:\/\/platform.twitter.com\/widgets.js<\/a><\/p>\n

Canon launched its ‘live for the story’ engagement campaign as an effort to change the brand perception among the younger audience. The campaign was influential and encouraged other users to share their stories for a chance to travel the world for a year.<\/span>
\n<\/span>It encouraged many users to participate in the campaign. And it helped Canon grab the attention of the young generation and find new potential customers.<\/span><\/p>\n

\u00a0 2. Coca Cola #ShareACoke<\/b><\/b><\/p>\n

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When the Dodgers #ShareaCoke<\/a>, they\u2019re already hitting it out of the park. \u26be\ufe0f<\/p>\n

\u2014 Coca-Cola (@CocaCola) October 27, 2018<\/a><\/p><\/blockquote>\n

https:\/\/platform.twitter.com\/widgets.js<\/a><\/p>\n

The Coca-Cola #ShareACoke campaign is one of the best examples of increasing user-participation. The way they executed the campaign was simply amazing. They selected some of the most common names of people in the US and printed them on their 8-ounce bottles. They then encouraged users to find bottles with their names and post pictures on social media with the campaign hashtag.<\/span><\/p>\n

\u00a0 3. Starbucks #WhiteCupContest<\/b><\/b><\/p>\n

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Mark up your Macchiato, doodle on your doppio, craft your cappuccino. #WhiteCupContest<\/a> http:\/\/t.co\/IRoNiMKMXU<\/a> pic.twitter.com\/pgw0Wbu3ZN<\/a><\/p>\n

\u2014 Starbucks Coffee (@Starbucks) April 28, 2014<\/a><\/p><\/blockquote>\n

https:\/\/platform.twitter.com\/widgets.js<\/a><\/p>\n

The Starbucks #WhiteCupContest encouraged users to decorate their iconic white coffee cups. Users had to customized art on the cups, click a photo, and share it on social media platforms. The winning design will get printed on a limited-edition reusable plastic Starbucks cup.<\/span><\/p>\n

People soon started experimenting with different designs and unleashed their creative potential. The result was a tremendous response from the community and a significant increase in brand awareness and reputation.<\/span>[\/vc_column_text][vc_custom_heading text=”Benefits of Engagement Marketing Campaigns” use_theme_fonts=”yes”][vc_column_text]\"why<\/span><\/p>\n

Now that you know what engagement marketing is, let\u2019s look at some great benefits that it offers.<\/span><\/p>\n

Increase brand authority and awareness<\/b><\/p>\n

Engagement is the most important metric for brands and marketers. It helps them identify their target audience’s size. As these are customers actually interested in your brand and willing to pay for it. Engagement campaigns can also help you increase your brand awareness by increasing brand interactions. Increasing your engagement further helps you increase your brand’s social media authority.<\/span><\/p>\n

Increase reach and exposure<\/b><\/p>\n

Engagement campaigns focus on increasing brand interactions with the customers. The more people engage, the better the reach and exposure of your brand. Interacting with your customers can also help you figure out your brand voice. This can further increase your brand reach and image which helps in improving relations with your customers.\u00a0For instance, leveraging AI-powered tools like\u00a0Kittl AI image generator<\/a>\u00a0can help brands create visually appealing content that boosts engagement and attracts a wider audience. Engaging with your customers can also help you figure out your brand voice, further strengthening your reach and improving customer relationships.<\/p>\n

Understand buyer persona<\/b><\/p>\n

Engagement marketing campaigns attract a heck lot of user-participation. And as a result it provides you a ton of user-generated content. You can analyze this data to understand the buyer persona. This can help you personalize your content and marketing strategy to the likes of your audience.<\/span><\/p>\n

Generate more leads\u00a0<\/b><\/p>\n

Engagement marketing campaigns are a great way of generating leads for your brand. All the users that engage with your campaign are interested in your brand. You can use a Twitter analytics tool to make a list of users that engage with your brand. It will help you identify potential customers to target.\u00a0<\/span><\/p>\n

Enhance your marketing approach\u00a0<\/b><\/p>\n

Engagement campaigns draw in a ton of engagement from users. This results in a collection of vast user-generated data. You can use this data to understand the interests and preferences of your target audience. And it can help you personalize content and enhance your marketing approach.<\/span>[\/vc_column_text][vc_custom_heading text=”How to Increase Engagement\/User-participation with Engagement Marketing?” use_theme_fonts=”yes”][vc_column_text]\"increase<\/span><\/p>\n

Make a few changes to your content and marketing strategies to easily increase user-participation. The engagement rate shows that the audience has found something interesting in your post\/tweet. And by taking this into consideration, brands can drive more audiences into liking their products. Let us dive right into the list of strategies for increasing engagement.<\/span><\/b><\/p>\n