{"id":1683,"date":"2021-01-18T15:29:45","date_gmt":"2021-01-18T09:59:45","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=1683"},"modified":"2023-09-18T14:48:24","modified_gmt":"2023-09-18T09:18:24","slug":"track-twitter-mentions","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/track-twitter-mentions\/","title":{"rendered":"How to Track Twitter Mentions? And Why You Absolutely Should?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper ” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”1702″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]In recent years, Twitter has emerged as a marketing giant and a reliable source of news. But Twitter is also the most preferred platform by customers to engage with brands. Brands often use Twitter as a customer support platform where customers can share their experiences and opinions. However, a research study states that almost 70% of customer complaints go unanswered on Twitter. While brands are trying to overcome such scenarios, it\u2019s hard to track Twitter mentions about customer complaints among all the noise on Twitter.<\/span><\/p>\n

Success on Twitter can mean different things for the various brands trying to exploit Twitter\u2019s potential. It largely depends on your organization\u2019s goals. Although, you surely cannot deny that engaging with your customers is an important part of it. Engaging with your followers can help you connect and understand your target audience. It can also help you build an engaging and loyal follower base for your brand.<\/span><\/p>\n

But to acquire a loyal and engaging follower base, you need to track all conversations related to your brand. You should track Twitter mentions as it is one of the best ways to keep track of all conversations related to your brand.<\/span>[\/vc_column_text][vc_custom_heading text=”What are Twitter mentions?” use_theme_fonts=”yes”][vc_column_text]\"Track<\/p>\n

A Twitter mention is actually any post from users that includes the username of a brand. Sometimes, customers also use other variations of the username to mention a brand in their tweets. Following are all the possible ways a user can mention your brand in their tweets:<\/span><\/p>\n