{"id":1231,"date":"2020-03-11T16:37:01","date_gmt":"2020-03-11T11:07:01","guid":{"rendered":"https:\/\/www.trackmyhashtag.com\/blog\/?p=1231"},"modified":"2023-09-18T15:53:12","modified_gmt":"2023-09-18T10:23:12","slug":"influencer-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.trackmyhashtag.com\/blog\/influencer-marketing-trends\/","title":{"rendered":"The Rising Influencer Marketing Trends 2022"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper ” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”1347″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]In recent years, the influencer marketing industry has prospered and grown significantly. With the increase in content on social media channels, marketers struggled to cut through the noise and attract engagement.<\/p>\n

Influencers present an opportunity for marketers to target specific consumer groups and increase conversion rates. Influencers are individuals that have a significantly large follower base and the influence to sway the buying decisions of the followers.<\/p>\n

But the last decade has shown an enormous increase in the users of social media, and this has resulted in a wide pool of content. To make matters worse, the rise in the number of followers no longer represents high engagement to the content. This led to decreased conversion rates and marketers reevaluating their influencer marketing decisions.<\/p>\n

Due to the decline in engagement and conversion rates provided by widely known influencers, marketers re-invented their influencer marketing strategies. The dynamics shifted from mega-influencers to micro influencers and nano influencers.[\/vc_column_text][vc_custom_heading text=”Influencer Marketing Trends” use_theme_fonts=”yes”][vc_column_text]Let\u2019s discuss some rising influencer marketing trends in 2020<\/p>\n[\/vc_column_text][image_with_animation image_url=”1232″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n

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